X Confirms Plan to Make 'Likes' Private, Remove Likes Tab From Profiles

Social media platform X (formerly Twitter) will soon stop showing public "likes" on users' profile pages, the company has said. The plan was confirmed on Wedndesday by X engineers, after MacRumors contributor Aaron Perris uncovered a flag in X's iOS app revealing the coming change.

X twitter logo
Perris found that turning off the flag completely removes the "Likes" tab from all user profiles. His discovery was shared on X, which was then reposted and subsequently confirmed by X engineers.

"Yeah, we are making likes private," responded X's director of engineering Haofei Wang. "Public likes are incentivizing the wrong behavior. For example, many people feel discouraged from liking content that might be 'edgy' in fear of retaliation from trolls, or to protect their public image.

"Soon you'll be able to like without worrying who might see it," Wang continued. "Also a reminder that the more posts you like, the better your For you algorithm will become," he added.


To clear up some confusion among users, X senior software engineer Enrique Barragan also responded with a post, saying that users will still be able to see who liked their posts, as well as the like count for all posts, replies, and so on. The change involves hiding which posts other people liked, which means removing the Liked tab on public profiles.

X Premium subscribers have been able to optionally hide the Likes tab on their profile, but the platform is set to take it away wholesale. It's not clear when the change will be rolled out, but once it does, everyone on X, including owner Musk – who has received blowback in the past for liking controversial posts – will be able to like whatever they want without it being made public.

Tag: Twitter

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...

Top Rated Comments

ItsASpider Avatar
12 months ago
Now you can like all your racist conspiracies freely.
Score: 53 Votes (Like | Disagree)
ginkobiloba Avatar
12 months ago

I mean cancel culture did this. No one to blame but them.
I would say it's the entire social network business that is to blame. It encourages and amplifies the worst aspects of humans, allows them to act on them, in the most cowardly manner usually. Social networks don't make people evil, various levels of evil are already dormant deep within all of us, but the social network business wakes that serpent that should have remained asleep. And profits from it of course while washing their hands of any responsibility.
Score: 37 Votes (Like | Disagree)
ItsASpider Avatar
12 months ago

people who cancel others based on their X activity.
You mean people who call out other people for liking appalling content? Pasting a "scary" word like "cancel culture" on people holding other people accountable is always such a senseless discourse... You're just doing the exact same thing as people calling everything they don't like "woke".
Score: 36 Votes (Like | Disagree)
wanha Avatar
12 months ago

people who cancel others based on their X activity.
I'll just point out that cancel culture isn't anything new... people have been cancelling each other since the dawn of time over every possible reason (being gay, suspected of being a witch, having the wrong skin color or last name, etc)

What I'm suggesting is that it isn't "them", it's "us"
Score: 30 Votes (Like | Disagree)
truthsteve Avatar
12 months ago
I mean cancel culture did this. No one to blame but them.
Score: 29 Votes (Like | Disagree)
David1964 Avatar
12 months ago
Hopefully this will stop the endless stream of porn bots from liking my posts.
Score: 22 Votes (Like | Disagree)