AirTag With New Chip and Improved Location Tracking Due Next Year

Apple's next-generation AirTag item tracker is on track to launch in mid-2025, Bloomberg's Mark Gurman reports.

AirTag Feature Recolor
In his latest "Power On" newsletter, Gurman discussed Apple's work on the next-generation version of the ‌AirTag‌, codenamed "B589." Apple is currently completing manufacturing tests with partners in Asia and the new item tracker is still timetabled to launch around the middle of next year. The new model will apparently feature an upgraded chip and enhanced location tracking capabilities.

In October 2023, Apple analyst Ming-Chi Kuo said mass production of the second-generation ‌AirTag‌ had been postponed from the fourth quarter of 2024 until some point in 2025. He believes the new ‌AirTag‌ will have some kind of integration with Apple's Vision Pro headset, but he has not shared any more specific details. See our AirTag 2 guide for more information.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iphone 17 pro majin bu sky blue

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Tuesday April 22, 2025 4:08 am PDT by
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu. Concept mockup from Majin Bu Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...

Top Rated Comments

Surf Monkey Avatar
12 months ago

This is going to be an exciting upgrade! ?
If they’re smaller and thinner it will be an “exciting upgrade” for those of us who use them.
Score: 20 Votes (Like | Disagree)
Surf Monkey Avatar
12 months ago

Many use AirTags to protect their belongings like Bicycles, Cars, bags etc. At the same time a thief who has an iPhone gets notification that an AirTag is nearby. So, what is the purpose of AirTags? Just find your lost key?
That isn’t really how they work.
Score: 18 Votes (Like | Disagree)
canyonblue737 Avatar
12 months ago
If they make them smaller, thinner, or have more versions (like a CC sized one for a wallet) it will be a useful upgrade. If the upgrade just allows the 432 known Vision Pro users to "see" the new tags in their virtual world it won't be that useful.
Score: 18 Votes (Like | Disagree)
SoldOnApple Avatar
12 months ago
Would be nice if the camera showed where it is exactly in a bag or box or whatever, like x-ray vision. Or of it were small enough to put on a cat collar.
Score: 15 Votes (Like | Disagree)
alexandr Avatar
12 months ago

Would be nice if the camera showed where it is exactly in a bag or box or whatever, like x-ray vision. Or of it were small enough to put on a cat collar.
And if it could also self destruct in case of theft killing the thief.
Score: 13 Votes (Like | Disagree)
Robert.Walter Avatar
12 months ago
I’ve got 8 Air tags which for last year have been awol from my phone, occasionally show up on my watch and are visible on the admin on my Mac m2 but not in the daily use acct on same appleid and Mac.

Reporting this to Apple via feedback after nearly every beta has brought no fix.

I would like Apple fix deficiencies in exisiting products before moving on to new ones.
Score: 12 Votes (Like | Disagree)