Apple Says It Stopped $7 Billion in Fraudulent Transactions in Last 4 Years

Apple today shared its fourth annual fraud prevention analysis, providing insight into how the App Store's rules protect users from fraudulent apps and other security issues.

app store fraud 2024
Apple says that it prevented over $1.8 billion in fraudulent transactions in 2023 alone, and $7 billion during the period from 2020 to 2023. Apple blocked more than 14 million stolen credit cards and banned more than 3.3 million accounts from further transactions.

Over 1.7 million apps were rejected in 2023 for not meeting Apple's standards for privacy, security, and content. 118,000 developer accounts were terminated, down from 428,000 last year. The drop came from new efforts to prevent the creation of fraudulent accounts in the first place, plus more than 91,000 developer enrollments were rejected for fraud concerns.

More than 153 million fraudulent customer accounts were blocked, and close to 374 million developer and customer accounts were terminated. Apple says that it detected and blocked 47,000 illegitimate apps on pirate storefronts, and stopped almost 3.8 million attempts to install or launch apps that were illicitly distributed through the Enterprise Program.

The app review team reviewed 6.9 million app submissions in 2023, and helped 192,000 developers publish their first apps on the ‌App Store‌. Apple says that there has been an uptick in apps that misrepresented themselves as non-harmful products and later transformed into pirate movie streaming platforms or illegal gambling apps, which the ‌App Store‌ team has worked to block.

Some financial service apps involved in "complex and malicious" social engineering efforts to defraud users were identified and removed, and Apple says a total of 40,000 apps were pulled for bait and switch activity. Another 38,000 apps were rejected for undocumented or hidden features, and 375,000 apps were rejected for privacy violations.

Apple's report comes following changes in the European Union that have allowed for apps to be installed outside of the ‌App Store‌, skirting some of the app review process. Apps distributed from alternative app marketplaces or websites must undergo a safety notarization process, but Apple does not check for content. Apple has claimed that downloading apps outside of the ‌App Store‌ will put users at risk for scams, fraud, and privacy issues.

Popular Stories

2007 iPhone

Apple Discontinuing This 18-Year-Old iPhone Feature

Saturday February 8, 2025 3:51 pm PST by
The end of an 18-year era is on the horizon for the iPhone. Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched. The home button...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.3.1

Monday February 10, 2025 10:04 am PST by
Apple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...
apple silicon mac lineup 2024 feature purple

Apple Increases Mac Trade-In Values for a Limited Time

Sunday February 9, 2025 3:53 pm PST by
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below. Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2. The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...
Powerbeats Pro 2 Orange

Powerbeats Pro 2 Given to Customer Early, Expected to Debut Tomorrow

Monday February 10, 2025 7:42 am PST by
Apple's long-awaited Powerbeats Pro 2 are finally expected to be announced this Tuesday. Ahead of time, one lucky Walmart customer was able to get their hands on the earbuds early, according to a since-deleted Reddit post over the weekend. A leaked image of the Powerbeats Pro 2 in Electric Orange "My local Walmart had them in the cage," the Reddit user explained. "I asked if I can buy them...
iOS 18

Apple Releases iOS 18.3.1 With Bug Fixes

Monday February 10, 2025 10:09 am PST by
Apple today released iOS 18.3.1 and iPadOS 18.3.1, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.1 comes two weeks after Apple released iOS 18.3. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iPadOS 17.7.5 for those still running...

Top Rated Comments

purplerainpurplerain Avatar
10 months ago
They won’t be able to save all the EU side loaders who give credit card details to Iamalegitcompanypromise Bahamas Limited.
Score: 26 Votes (Like | Disagree)
xiJulian_ Avatar
10 months ago
do people in this comment section realize that no one is forcing you to sideload apps? the app store isn't going anywhere
Score: 19 Votes (Like | Disagree)
Anonymous123 Avatar
10 months ago

do people in this comment section realize that no one is forcing you to sideload apps? the app store isn't going anywhere
Exactly. Downloading an app through alternative channels is entirely optional. Anyone against this is against users having a choice. Users can still use the traditional App Store if they have any security/privacy concerns.

It’s been said before by others and I’ll say it again, it’s been like this on macOS for forever and no one made a big deal about it. User choice is a good thing and this report is clearly a move to promote their own ecosystem.
Score: 16 Votes (Like | Disagree)
now i see it Avatar
10 months ago
Have fun downloading apps from 3rd party stores.
The numbers detailed in this article are jaw dropping
Score: 15 Votes (Like | Disagree)
mystery hill Avatar
10 months ago
Are they counting Epic Games as part of that $7 billion?
Score: 14 Votes (Like | Disagree)
Apple_Robert Avatar
10 months ago
That is a lot of saving. Good on Apple for doing all they can.
Score: 12 Votes (Like | Disagree)