Setapp's EU Alternative iPhone App Marketplace Launching on May 14

MacPaw today said that its Setapp alternative app marketplace for the iPhone will be launching on Tuesday, May 14 in the European Union.

Setapp iOS
A Setapp marketplace has been in the works since February, which is when Apple first announced the alternative app downloading options that would be coming in iOS 17.4.

For those unfamiliar with Setapp, it is a subscription-based service that lets users access dozens of apps for $9.99 per month. Popular apps like Ulysses, iStat Menus, Spark, Unite, Yoink, and more are available through the current subscription service.

According to MacPaw, Setapp will provide a "carefully selected assortment of apps" across categories like productivity, design, lifestyle, utility, and more.

Setapp already offers a $12.49 subscription that provides access to both the iOS and Mac versions of apps, but EU users will be able to access Setapp apps without having to download them through the App Store. Setapp will give developers a trusted alternative to ‌App Store‌ distribution with none of the standard fees, though it is worth noting that all apps that exceed 1 million first installs per year must pay the 0.50 euro Core Technology Fee to Apple.

Apps distributed through alternative app marketplaces are required to submit to a notarization process to ensure they are free from malware, but Apple does not have restrictions on content so apps that might not have been eligible for the ‌App Store‌ can be distributed through alternative means.

Tag: Setapp

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...

Top Rated Comments

mike2q Avatar
12 months ago

Use at your own risk.
Give your burner account a break Mr Cook. You lost the fight. ?
Score: 17 Votes (Like | Disagree)
erikkfi Avatar
12 months ago

all apps that exceed 1 million first installs per year must pay the 0.50 euro Core Technology Fee to Apple.
Until the EU properly strikes down this absurd and anticompetitive requirement.
Score: 13 Votes (Like | Disagree)
hagar Avatar
12 months ago

It’s about trust. I won’t trust some 3rd party App Store ever nor will I use my CC’s with one.
And that’s fine. It’s all about choice.
Score: 8 Votes (Like | Disagree)
johannnn Avatar
12 months ago
Fragmented App Stores here we come.

I will never forgive Epic and Spotify for starting this crap.
Score: 8 Votes (Like | Disagree)
hagar Avatar
12 months ago

Use at your own risk.
What risks? The exacte same apps you get from this store are also available in the regular App Store. But as individual purchases/subscriptions and therefore likely more expensive.


Cool, although this may backfire for MacPaw. Are they removing their apps from Apple’s App Store in the EU?
Unlikely they will remove their own apps or demand to remove the third party apps from the App Store.

That’s the beauty of this evolution: want to purchase the apps from the App Store? you can. Want to rent them through the subscription model of Setapp? You can as well. Everyone crying this EU-law would be the end of civilisation is simply flat out wrong.
Score: 7 Votes (Like | Disagree)
frenchcamp49er Avatar
12 months ago

That (fictional but probably not far from the truth) percentage will quickly change when apps offering Apple censured content or functionalities are launched.
It’s about trust. I won’t trust some 3rd party App Store ever nor will I use my CC’s with one.
Score: 7 Votes (Like | Disagree)