Everything Announced at Today's Apple Event

Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced.


We've also got a full recap of all of the coverage that we did today for those who want a deeper dive into what's new.

iPad Pro

iPad Air

Magic Keyboard

Apple Pencil

Other Announcements

The ‌iPad Air‌ and ‌iPad Pro‌ models are can be ordered as of today, with deliveries set to begin on Wednesday, May 15. Pricing on the ‌iPad Air‌ starts at $599 and pricing on the ‌iPad Pro‌ starts at $999.

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Top Rated Comments

Attirex Avatar
10 months ago
Apple is coasting on past successes, and it ain't gonna last much longer.
Score: 38 Votes (Like | Disagree)
0339327 Avatar
10 months ago
The M4 is a nice touch.
These iPads are way too expensive for me to justify the cost. I guess I'll keep my original iPad Pro for a while longer.
Score: 17 Votes (Like | Disagree)
Darth Tulhu Avatar
10 months ago
The question on everyone's mind:

Did the finally add a g*****n Calculator?
Score: 14 Votes (Like | Disagree)
HBsteveo Avatar
10 months ago
I’m sorry i am an avid Apple fan and love their products and quality but i was completely unimpressed today. It seems like the only users that would benefit form the new iPads and iPad Pro are high end graphic designers and music industry professionals. Apple really blew it for the day to day user. If they had put the new OLED display on the air than i could justify getting one. This marketing decision from Apple was clearly just to get people to spend money. I do not see the value of this update. Really my iPad Pro does everything i need it to do now. Why spend $1500 for a new one. Really Tim Cook Apple is missing the mark here. I literally was very disappointed today. A very lackluster ploy. :(
Score: 10 Votes (Like | Disagree)
iHorseHead Avatar
10 months ago


I agree. I'm thinking of switching to Android and Windows now that Google promises updates for 8 years.
Score: 10 Votes (Like | Disagree)
idktbh Avatar
10 months ago
come on Apple, can't you at least try to bring something new and innovative to the table instead of just rehashing old technology like a broken record?
Score: 10 Votes (Like | Disagree)