Apple Reignites Talks With OpenAI About Generative AI for iOS 18

Apple is once again talking with OpenAI about using OpenAI technology to power artificial intelligence features in iOS 18, reports Bloomberg's Mark Gurman.

iOS 18 WWDC 24 Feature 2
Apple held talks with OpenAI earlier in the year, but nothing had come of the discussion. Apple and OpenAI are now said to be speaking about the terms of a possible agreement and how Apple might utilize OpenAI features.

Along with OpenAI, Apple is still having discussions with Google about licensing Google's Gemini AI. Apple has not come to a final decision, and Gurman suggests that the company could partner with both Google and OpenAI or pick another provider entirely.

Rumors suggest that ‌iOS 18‌ will have a major focus on AI, with Apple set to introduce AI functionality across the operating system. Apple CEO Tim Cook confirmed in February that Apple plans to "break new ground" in AI.

We'll get a first look at the AI features that Apple has planned in just over a month, with ‌iOS 18‌ set to debut at the Worldwide Developers Conference that kicks off on June 10.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...

Top Rated Comments

CausticSoda Avatar
13 months ago
I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
Score: 35 Votes (Like | Disagree)
CrysisDeu Avatar
13 months ago
This is bad news..
- With Apple’s stance on privacy, on a new venture like LLM, they should develop their own model.
- Apple has spent 10 years on quote “master of all AI” - the apple car, and they cannot even develop a good foundation model?
- GPT3 was out how many years ago? The fact that they are still discussing with any company on licensing LLM means the whole leadership lacked foresight on the future of AI. And you cannot expect the same leadership to pull out something amazing. That’s not how it works
- You really need to focus on the use case before selecting a direction. If Apple’s thought are still a chatbot and Q&A machine - gpt - as their ultimate LLM (that runs on the cloud). It means Apple is not leveraging the benefit of their ecosystem: the vast number of Apps and streamlined APIs, partnership with mfi programs, the user data they can use as inputs to the llm for actual personalized assistants, etc.

This just doesn’t look good at all
Score: 18 Votes (Like | Disagree)
roar08 Avatar
13 months ago

I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
We built a very robust AI service using the OpenAI LLM via their API. It took less than two weeks working part time and is extremely good. Apple has orders of magnitude more engineers than we do — it's not *that* hard for good engineers. They're probably negotiating costs, token volume, SLAs, etc. They may even have deeply technical and mature POCs already and just discussing scale, etc.
Score: 16 Votes (Like | Disagree)
klasma Avatar
13 months ago

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.
3 TB isn’t really a lot to train an LLM.
Score: 12 Votes (Like | Disagree)
coolfactor Avatar
13 months ago

OpenAI today is what Apple was when Jobs came back in 1997. Apple today is a bloated corporate blimp with no direction. They missed the AI boat and will never catch up. God, I hope I’m wrong.
You are very wrong. You've been using AI (the subset called ML - machine learning) for decades with Apple tech.

This new era is a separate field called "generative" AI and it's only just beginning.

* Did Apple miss the boat on personal computing? This existing before the Mac.
* Did Apple miss the boat on MP3 players? They existed long before the iPod.
* Did Apple miss the boat on "smart" cellphones? They existed long before iPhone.

There's no missing the boat when it comes to Apple. The boat just doesn't always set sail when we want it to.
Score: 12 Votes (Like | Disagree)
dannys1 Avatar
13 months ago
Gurmanrumors.com again
Score: 9 Votes (Like | Disagree)