Disney+ Password Sharing Crackdown to Start in June

Disney plans to start cracking down on Disney+ password sharing starting in June, Disney CEO Bob Iger said in an interview with CNBC earlier this week. Iger said that Disney needs to turn its streaming business into a growth business, and one way to do that is to force households that are sharing passwords to sign up for their own accounts.

disney plus
"In June, we'll be launching our first real foray into password sharing," said Iger. "Just a few countries and a few markets, but then it will grow significantly with a full rollout in September."

Iger did not clarify where the password sharing lockdown will start, but it sounds like it will be largely worldwide when September rolls around.

Disney+ competitor Netflix put a stop to multi-household password sharing in 2023, and it ended up being a major revenue driver for the company. Netflix saw strong subscriber growth, gaining 8.8 million new subscribers in Q3 2023 after cracking down on password sharing.

Iger said that he admires what Netflix has done, calling the company the "gold standard in streaming."

Netflix is the gold standard in streaming. They've done a phenomenal job in a lot of different directions. I actually have very, very high regard for what they've accomplished. If we can only accomplish what they've accomplished, that would be great.

Disney+ launched in 2019, and since then it has grown into the number two streaming service in terms of subscribers after Netflix. Prior to when Iger returned to Disney 2022, Disney+ was bleeding money as Disney focused on subscriber growth. Disney+ will see its first profitable quarter in the fourth fiscal quarter of 2024 under Iger's leadership.

Disney's streaming service has more than 110 million subscribers worldwide, and it has been integrating Hulu content into Disney+ in order to boost customer engagement. Disney+ is now priced at $10.99 per month for an ad-free subscription, or $7.99 for a subscription with ads.

Popular Stories

Generic iOS 18

Apple Announces iOS 18.2 Launching Today With These New Features

Wednesday December 11, 2024 5:23 am PST by
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing. For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
Generic iOS 18

Apple Seeds Second Release Candidate Versions of iOS 18.2 and More With Genmoji, Image Playground and ChatGPT Integration

Monday December 9, 2024 10:06 am PST by
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
iPhone SE 4 Single Camera Thumb 3

iPhone SE 4 Said to Feature 48MP Rear Lens, 12MP TrueDepth Camera

Monday December 9, 2024 4:48 am PST by
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report. ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Apple MacBook Pro M4 hero

MacBook Pros With OLED Displays Won't Have a Notch, Roadmap Shows

Monday December 9, 2024 7:36 am PST by
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia. The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
vipps nfc tap to pay iphone

World's First Apple Pay Alternative for iPhone Launches in Norway

Monday December 9, 2024 1:28 am PST by
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties. Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Friday December 6, 2024 4:42 am PST by
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Apple Watch Series 10 lineup 240909 feature

Apple Watch Could Get Blood Pressure Monitoring in 2025

Tuesday December 10, 2024 11:51 am PST by
Apple is ramping up work on a blood pressure monitoring feature for the Apple Watch and it could be ready as soon as 2025, reports Bloomberg's Mark Gurman. Blood pressure monitoring is a health addition that Apple has been working on for the last several years, and based on rumors, Apple wanted to debut it in 2024. The feature would not provide exact systolic and diastolic blood pressure...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.2 With New Apple Intelligence Features

Wednesday December 11, 2024 10:02 am PST by
Apple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1. Mac users can download the ‌macOS Sequoia‌ update through the Software Update section of System Settings. macOS Sequoia 15.2 adds Image Playground, an app that lets you create...

Top Rated Comments

klasma Avatar
9 months ago

Disney+ Password Sharing Crackdown to Start in June
Looking forward to that new show! The title is certainly intriguing.
Score: 40 Votes (Like | Disagree)
Marshall73 Avatar
9 months ago
Yeah, dropped Disney+ right after my annual sub expired due to the price increase.
Score: 27 Votes (Like | Disagree)
oofio2461 Avatar
9 months ago
What happened to "Sharing is Caring"?
Score: 20 Votes (Like | Disagree)
akerr Avatar
9 months ago
Every recent Disney Movie: We’re family.
Password sharers: We’re family.
Disney+: Not like that. Pay us!
Score: 18 Votes (Like | Disagree)
cthompson94 Avatar
9 months ago

I could be wrong but seems like when D+ first came out they didn't care about you sharing your account. You had 5 profiles to do as you pleased.
Netflix was the same way. Funny how it is okay when they want to build up their views and have their stocks go up, but when originals quantity and quality go down so subscribers go down they blame it on the sharing
Score: 15 Votes (Like | Disagree)
klasma Avatar
9 months ago

What happened to "Sharing is Caring"?
It was cancelled after a few seasons, after it stopped bringing in new subscriptions.
Score: 13 Votes (Like | Disagree)