Apple Updates App Store Guidelines to Permit Game Emulators, Website Links in EU Music Apps

Apple today updated its App Store guidelines to comply with an anti-steering mandate levied by the European Commission. Music streaming apps like Spotify are now permitted to include a link or buy button that leads to a website with information about alternative music purchasing options, though this is only permitted in the European Economic Area.

iOS App Store General Feature JoeBlue

Music Streaming Services Entitlements: music streaming apps in specific regions can use Music Streaming Services Entitlements to include a link (which may take the form of a buy button) to the developer's website that informs users of other ways to purchase digital music content or services. These entitlements also permit music streaming app developers to invite users to provide their email address for the express purpose of sending them a link to the developer's website to purchase digital music content or services. Learn more about these entitlements.

In accordance with the entitlement agreements, the link may inform users about where and how to purchase those in-app purchase items, and the price of such items. The entitlements are limited to use only in the iOS or iPadOS App Store in specific storefronts. In all other storefronts, streaming music apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.

The European Commission in March fined Apple $2 billion for anti-competitive conduct against rival music streaming services. The fine also came with a requirement that Apple "remove the anti-steering provisions" from its App Store rules, which Apple has now done. Apple is restricted from repeating the infringement or adopting similar practices in the future, though it is worth noting that Apple plans to appeal the decision.

Apple has accused Spotify of manipulating the European Commission to get the rules of the ‌App Store‌ rewritten in its favor. "They want to use Apple's tools and technologies, distribute on the ‌App Store‌, and benefit from the trust we've built with users - and pay Apple nothing for it," Apple complained following the ruling.

In addition to updating its streaming music rules, Apple today also added games from retro game console emulator apps to the list of permitted software allowable under guideline 4.7. Guideline 4.7 permits apps to offer HTML5 mini apps and mini games, streaming games, chatbots, game emulators, and plug-ins.

Apps may offer certain software that is not embedded in the binary, specifically HTML5 mini apps and mini games, streaming games, chatbots, and plug-ins. Additionally, retro game console emulator apps can offer to download games. You are responsible for all such software offered in your app, including ensuring that such software complies with these Guidelines and all applicable laws.

Game emulators have managed to sneak onto the ‌App Store‌ several times over the years by using hidden functionality, but Apple has not explicitly permitted them until now. The rule change that allows for game emulators is worldwide, as is support for apps that offer mini apps and mini games.

Popular Stories

Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
iOS 18

iOS 18.3.2 Update Coming Soon for iPhones

Monday March 10, 2025 7:25 am PDT by
Apple employees are internally testing iOS 18.3.2 for iPhones, according to our website's visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update should be released in the next week or two. iOS 18.3.2 will be a minor update that addresses software bugs and/or security vulnerabilities. Don't expect any new features. iOS 18.3.2 will be an interim...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...

Top Rated Comments

Spock Avatar
12 months ago
Game emulators has been something that I have missed from my days of Android, I think that will be a fun addition. I am shocked that Apple will allow it to be honest.
Score: 46 Votes (Like | Disagree)
zorinlynx Avatar
12 months ago
Wow. This is the biggest reason I want to sideload. If this is for real and not still restricted somehow, this will be big!
Score: 29 Votes (Like | Disagree)
mrat93 Avatar
12 months ago
Wowwwww so all of the excuses for no emulators have been nonsense all along? Who’da thunk?
Score: 28 Votes (Like | Disagree)
Lyrics23 Avatar
12 months ago
Good to see the regulations working as intended.

With even the threat of possible competition offering something Apple don’t, seeing Apple open up their app store to new categories of apps is a step in the right direction. Competition based on merit, not market dominance.

Edit: and worldwide implementation as a bonus; likely because they don’t want the publicity of decently regulated markets having exclusive access to things unavailable elsewhere.
Score: 24 Votes (Like | Disagree)
Spock Avatar
12 months ago

but the assumption is that most game emulators still won’t be allowed due to copyright law, correct?
Most of the time, the emulator is not in violation, it is obtaining ROMS that creates the issues.
Score: 19 Votes (Like | Disagree)
sleeptodream Avatar
12 months ago
has hell frozen over?
Score: 17 Votes (Like | Disagree)