Here's What Apple Retail's New Machine to Update iPhones in the Box Looks Like

Apple retail stores are now receiving information about the company's new system for wirelessly updating iPhone software prior to sale, iGen reports.

Apple Store Vancouver Canada
Last week, Bloomberg's Mark Gurman reported that the new proprietary system, called "Presto," will begin operation across the U.S. in April. Gurman first reported on the wireless system in October, describing it as a "proprietary pad-like device" upon which retail store staff can place a sealed ‌‌iPhone‌‌ box. The system wirelessly turns on the ‌iPhone‌ inside, updates its software to the latest available version, and then powers it off.

Presto features small lockers that can accommodate six ‌iPhone‌ boxes simultaneously. There are markings to ensure that boxes are correctly positioned for NFC depending on their size. Once correctly positioned, the ‌iPhone‌ will update within 15 to 30 minutes. iGen has now shared a still from a video showing two of the machines stacked one on top of the other:

apple presto
Presto was developed by Apple's Backstage Operations team, which designs tools for technicians and retail store employees. The company developed "Presto" as a way to avoid selling iPhones in retail stores with outdated software. For example, the ‌iPhone‌ 15 series shipped with iOS 17, but Apple subsequently released iOS 17.0.1 before the devices launched. The update was required to fix an issue that prevented the transfer of data directly from another ‌iPhone‌ during the initial setup process.

Apple apparently intends to have the technology in all U.S. retail stores by early summer. Retail locations outside the U.S. are also now receiving information about how Presto works.

Tag: Retail

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

klasma Avatar
22 months ago
I wonder if this will be made available to collectors so that they can keep their sealed iPhones in original packaging up to date.
Score: 25 Votes (Like | Disagree)
Fuzzball84 Avatar
22 months ago

I’d guess that this is not much more than magsafe + some NFC chip that the iPhone “knows” means to turn on and automatically connect to wifi + download the latest update
What security mitigations are in place? If you can tamper with a device that still has tamper proof seal in place

Anyone could do anything to it. What if government uses it as a way to change settings to an iPhone going to a certain politician, or business person, or anyone?
Score: 17 Votes (Like | Disagree)
vegetassj4 Avatar
22 months ago
Will the new iPhone come in 6” and foot long versions




Attachment Image
Score: 14 Votes (Like | Disagree)
jarman92 Avatar
22 months ago

I admit I am no expert on this topic, but how is this not a potential security issue?

In other words, how can Apple guarantee that someone (e.g. the NSA) won't build/steal/buy a similar machine to update phones to a new, custom OS (that NSA created) that is less secure?
Because the machine doesn't install the software, it just turns the phone on and the phone connects to Apple's servers for the update. Unless Apple's servers are compromised, this isn't an issue (and if they are, we have far bigger issues).
Score: 12 Votes (Like | Disagree)
clayj Avatar
22 months ago
This is very smart. In my last position, I often had to deal with users getting "new" phones -- new in box, but they'd been that way for a while -- where the first thing we had to do was update iOS to the latest version. This wouldn't have helped me, since it's only for Apple Stores, but nice to see that any phone you buy in a store should always be on the latest iOS as soon as you take it out of the box.
Score: 12 Votes (Like | Disagree)
klasma Avatar
22 months ago

Anyone could do anything to it. What if government uses it as a way to change settings to an iPhone going to a certain politician, or business person, or anyone?
They would need Apple’s signing keys. IPhones only accept updates signed by Apple.
Score: 11 Votes (Like | Disagree)