Here's What Apple Retail's New Machine to Update iPhones in the Box Looks Like

Apple retail stores are now receiving information about the company's new system for wirelessly updating iPhone software prior to sale, iGen reports.

Apple Store Vancouver Canada
Last week, Bloomberg's Mark Gurman reported that the new proprietary system, called "Presto," will begin operation across the U.S. in April. Gurman first reported on the wireless system in October, describing it as a "proprietary pad-like device" upon which retail store staff can place a sealed ‌‌iPhone‌‌ box. The system wirelessly turns on the ‌iPhone‌ inside, updates its software to the latest available version, and then powers it off.

Presto features small lockers that can accommodate six ‌iPhone‌ boxes simultaneously. There are markings to ensure that boxes are correctly positioned for NFC depending on their size. Once correctly positioned, the ‌iPhone‌ will update within 15 to 30 minutes. iGen has now shared a still from a video showing two of the machines stacked one on top of the other:

apple presto
Presto was developed by Apple's Backstage Operations team, which designs tools for technicians and retail store employees. The company developed "Presto" as a way to avoid selling iPhones in retail stores with outdated software. For example, the ‌iPhone‌ 15 series shipped with iOS 17, but Apple subsequently released iOS 17.0.1 before the devices launched. The update was required to fix an issue that prevented the transfer of data directly from another ‌iPhone‌ during the initial setup process.

Apple apparently intends to have the technology in all U.S. retail stores by early summer. Retail locations outside the U.S. are also now receiving information about how Presto works.

Tag: Retail

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...

Top Rated Comments

klasma Avatar
22 months ago
I wonder if this will be made available to collectors so that they can keep their sealed iPhones in original packaging up to date.
Score: 25 Votes (Like | Disagree)
Fuzzball84 Avatar
22 months ago

I’d guess that this is not much more than magsafe + some NFC chip that the iPhone “knows” means to turn on and automatically connect to wifi + download the latest update
What security mitigations are in place? If you can tamper with a device that still has tamper proof seal in place

Anyone could do anything to it. What if government uses it as a way to change settings to an iPhone going to a certain politician, or business person, or anyone?
Score: 17 Votes (Like | Disagree)
vegetassj4 Avatar
22 months ago
Will the new iPhone come in 6” and foot long versions




Attachment Image
Score: 14 Votes (Like | Disagree)
jarman92 Avatar
22 months ago

I admit I am no expert on this topic, but how is this not a potential security issue?

In other words, how can Apple guarantee that someone (e.g. the NSA) won't build/steal/buy a similar machine to update phones to a new, custom OS (that NSA created) that is less secure?
Because the machine doesn't install the software, it just turns the phone on and the phone connects to Apple's servers for the update. Unless Apple's servers are compromised, this isn't an issue (and if they are, we have far bigger issues).
Score: 12 Votes (Like | Disagree)
clayj Avatar
22 months ago
This is very smart. In my last position, I often had to deal with users getting "new" phones -- new in box, but they'd been that way for a while -- where the first thing we had to do was update iOS to the latest version. This wouldn't have helped me, since it's only for Apple Stores, but nice to see that any phone you buy in a store should always be on the latest iOS as soon as you take it out of the box.
Score: 12 Votes (Like | Disagree)
klasma Avatar
22 months ago

Anyone could do anything to it. What if government uses it as a way to change settings to an iPhone going to a certain politician, or business person, or anyone?
They would need Apple’s signing keys. IPhones only accept updates signed by Apple.
Score: 11 Votes (Like | Disagree)