Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on ‌App Store‌ chief Phil Schiller, who is responsible for the ‌App Store‌.

Phil Schiller
Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working close to 80 hours a week.

Schiller is known for responding to emails almost immediately, and answering phone calls at all hours. He testified during the Epic v. Apple lawsuit to ardently defend the ‌App Store‌, and he is involved in Apple's EU messaging as well. Schiller joined in on Apple PR calls with members of the media when the iOS 17.4 changes were announced, and he spent time explaining how the DMA will impact user privacy and security in Europe.

When Apple terminated the Epic Games developer account in March to prevent it from creating an alternate app marketplace, it was Schiller who sent an email to Epic Games CEO Tim Sweeney to suggest that the account had been shut down because of Epic's criticism of Apple's DMA compliance. Schiller's email did not go over well with the European Commission, and Apple ultimately reversed its decision.

According to The Wall Street Journal, Apple CEO Tim Cook defers to Schiller when it comes to ‌App Store‌ matters. Schiller joined Apple back in 1987, left in 1993, and returned in 1997 when Steve Jobs came back to Apple. He has been at the forefront of some of Apple's biggest product launches, developing marketing strategies for everything from the iPod to the Mac.

He was one of the main supporters of adding third-party apps to the iPhone, working to convince Jobs to launch the ‌App Store‌ in 2008. Known as a Jobs "mini-me," Schiller has reportedly kept Jobs' philosophy alive at Apple. Under his watch, human review has remained a key part of the ‌App Store‌, and the ‌App Store‌ has grown into a major revenue stream for Apple.

More on Schiller can be read in The Wall Street Journal's full profile.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases Firmware Updates for AirPods Pro 2 and AirPods 4

Monday November 11, 2024 11:28 am PST by
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19. It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
General Final Cut Pro Feature

Apple Likely to Announce Final Cut Pro Update This Week With These New Features

Sunday November 10, 2024 12:13 pm PST by
In its announcement video for the new Mac mini last month, Apple teased an "upcoming" version of Final Cut Pro for the Mac. Apple will likely announce the update during the annual Final Cut Pro Creative Summit, which begins this Wednesday. The conference is held in association with Apple, and attendees will be visiting Apple Park on the first day. Apple already teased four new features...
iphone 6 thickness

iPhone 17 'Air' May Not Be Much Thinner Than iPhone 6

Monday November 11, 2024 5:18 am PST by
Next year's iPhone 17 "Air" model may not be as thin as Apple planned, according to a rumor originating in Korea. According to the news aggregator account "yeux1122" on Naver, citing industry sources, Apple has run into problems making the new iPhone 17 model sufficiently thin. The device's reduced thickness is apparently dependent on manufacturing a battery with a thinner substrate, but...
new mac holiday

The Best Early Black Friday Mac Deals

Monday November 11, 2024 7:45 am PST by
Black Friday is getting closer, and prices on MacBook Pro, MacBook Air, iMac, and Mac mini computers have started to drop as the shopping holiday nears. These deals include the latest models of the M4 MacBook Pro and iMac. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
best buy holiday

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Friday November 8, 2024 10:05 am PST by
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
iOS 18 2 Share Item Location

Apple Announces iOS 18.2's New AirTag Location Sharing Feature Coming to These 15+ Airlines

Monday November 11, 2024 8:18 am PST by
Last week, we reported on a new feature in the Find My app on the iOS 18.2 beta that allows you to temporarily share an AirTag's location with a trusted person, and soon with airlines. Apple today announced the feature, providing more details. Apple said more than 15 airlines will offer the feature "in the coming months," including Delta, United, Air Canada, British Airways, Virgin Atlantic, ...
iOS 18

Here's Everything New in iOS 18.2 Beta 3

Monday November 11, 2024 4:53 pm PST by
Apple seeded the third betas of iOS 18.2 and iPadOS 18.2 to developers for testing today. While the third betas of each update are minor relative to the first two betas, there are still a handful of changes across the Photos app, TV app, and more. A corresponding iOS 18.2 public beta with these changes will likely be released later this week, and Apple previously confirmed that the software...
Next Generation CarPlay Porsche 1

Apple Continues to Prepare for Next-Generation CarPlay in iOS 18.2 Beta

Monday November 11, 2024 12:42 pm PST by
It has been nearly two and a half years since Apple first previewed next-generation CarPlay at WWDC 2022, and it has still yet to become available in any vehicles. Fortunately, though, Apple continues to work on the software system. Within the code for the third beta of iOS 18.2 seeded to developers today, there are redesigned "Climate" and "Media" app icons for next-generation CarPlay,...

Top Rated Comments

haydn! Avatar
8 months ago

ok, feel about him however suits you ... for a person in that position and compensation, he should be working 80hr weeks ...
No-one should be working 80+ hours a week. Regardless of position or compensation. Its 2024, not 1824.

Don't feel sorry for him though. He's clearly a control freak if he can't trust the thousands working for him to do the right thing without him overseeing everything.
Score: 53 Votes (Like | Disagree)
dmr727 Avatar
8 months ago
My wife worked 80+ weeks for 5 years. After watching her suffer through that, there is *no* amount of money that'd make me do the same.
Score: 51 Votes (Like | Disagree)
MacTwick Avatar
8 months ago
"in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working close to 80 hours a week."

How many hours was he working before ?!
Score: 44 Votes (Like | Disagree)
blazerunner Avatar
8 months ago

ok, feel about him however suits you ... for a person in that position and compensation, he should be working 80hr weeks ...
He's still overpaid.
Score: 42 Votes (Like | Disagree)
Fuzzball84 Avatar
8 months ago
I thought we had got to the point where we realise that quality over quantity is better every time. One of my workplaces had to send out warnings to people who were doing too many hours... because some people took it to the extreme and ended up having car accidents. It was absolutely serious.

I'm pretty sure numerous studies have shown that there is an optimum number of hours for peak efficiency and performance. You end up getting to the point of diminishing returns and actually making serious mistakes.

It is also key to be able to switch off... that means no reading emails at 3:20 AM, no sending texts at 1:40 AM or taking calls at 6:00 to 7:00 AM while you're trying to have breakfast etc
Score: 28 Votes (Like | Disagree)
jz0309 Avatar
8 months ago

He's still overpaid.
that could be said for a whole lot of executives at public and private companies ...
Score: 25 Votes (Like | Disagree)