Canva Acquires Serif's Affinity Apps

Canva has acquired Serif's Affinity suite of creative apps, marking a significant stride in its competition against Adobe with a deal valued at several hundred million dollars (via Bloomberg).

affinity designer running on macos big sur
Canva is an Australian online design company valued at $26 billion. Its platform offers user-friendly design tools aimed at non-professionals and has a user base of over 175 million people worldwide. The acquisition of the Affinity apps marks a change of strategy for Canva, targeting professional designers and creatives who have traditionally relied on Adobe's suite of products.

Affinity's software, encompassing photo editing, vector illustration, and desktop publishing tools, has been been lauded for its performance, affordability, and one-time purchase model – a stark contrast to Adobe's subscription services. The apps have garnered a strong following among Mac users in particular.

The acquisition includes the transition of Serif's 90-person team to Canva, ensuring continuity in the development and support of Affinity apps. Cliff Obrecht, Canva's co-founder and Chief Operating Officer, emphasized that Affinity's portfolio is the "final piece in our jigsaw," indicating how the apps are expected to complement Canva's existing array of AI-powered design solutions and collaborative online workspaces.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iPad Pro iPadOS

iPadOS 19 Will Be 'More Like macOS' in Three Ways

Sunday April 13, 2025 6:43 am PDT by
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware. That could soon change. Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS." Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity Improved multitasking Improved app window management...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Resolutions Leak With Under-Screen Camera Tipped

Monday April 14, 2025 3:12 am PDT by
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them. According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
maxresdefault

The MacRumors Show: New iOS 19, iPhone 17, and Apple Watch Ultra 3 Leaks

Friday April 11, 2025 7:13 am PDT by
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more. Subscribe to The MacRumors Show YouTube channel for more videos Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
Apple Vision Pro with battery Feature Blue Magenta

Vision Pro 2 Rumored to Have Two Key Advantages Over Current Model

Sunday April 13, 2025 7:15 am PDT by
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman. Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds. Gurman said Apple is also...
top stories 2025 04 12

Top Stories: iOS 19 and iPhone 17 Pro Rumors, Siri Revamp Turmoil, and More

Saturday April 12, 2025 6:00 am PDT by
It was a big week for leaks and rumors in the Apple world, with fresh claims about iOS 19, the iPhone 17 Pro, and even the 20th anniversary iPhone coming a couple of years from now. Sources also spilled the tea on the inner turmoil at Apple around the Apple Intelligence-driven Siri revamp that has seen significant delays, so read on below for all the details on these stories and more! iOS ...
iPhone 16e Feature

iPhones, Macs, and Other Apple Devices Exempted From Trump Tariffs

Saturday April 12, 2025 9:44 am PDT by
Apple and other electronics manufacturers have received a break from Trump's reciprocal tariffs, with the U.S. Customs and Border Protection agency sharing a long list of products excluded from the levies last night. iPhones, Macs, iPads, Apple Watch, and other Apple devices will not be subject to the 125 percent tariffs that have been put in place on imported Chinese goods, nor will Apple...

Top Rated Comments

appleguy123 Avatar
14 months ago
Probably goodbye to one time purchase then.
Score: 47 Votes (Like | Disagree)
jonnysods Avatar
14 months ago
Oh please don't degrade the quality of these apps - they are so good, I use them every day.
Score: 47 Votes (Like | Disagree)
Apple$ Avatar
14 months ago
Better than being bought by Adobe.
Score: 41 Votes (Like | Disagree)
boswald Avatar
14 months ago
I really hope there’s no subscriptions. I’m sick to death of them.
Score: 26 Votes (Like | Disagree)
stiligFox Avatar
14 months ago
Noooooo


EDIT: I reckon it could be worse. Canva is an Australian, private company that’s been around since 2013 - at least it’s not some Wallstreet bound flash-in-the-pan AI company that’s public and it’s only role is to make more money for it’s investors.
Score: 23 Votes (Like | Disagree)
TechZeke Avatar
14 months ago

Probably goodbye to one time purchase then.
Hope not. As a casual user, it's nice to have a genuine Photoshop competitor that doesn't require a subscription.
Score: 21 Votes (Like | Disagree)