Apple Hints at iOS 18 AI Announcements Coming at WWDC 2024

Apple today announced official dates for the 35th annual Worldwide Developers Conference, which is set to begin on Monday, June 10. In its announcements, Apple sometimes gives us minor hints on what to expect, and Greg Joswiak is making some not-so-subtle references to AI.

hey siri banner apple
In a tweet, Joswiak said that the WWDC 2024 event is going to be "Absolutely Incredible," and he deliberately capitalized the first two letters of each word, AI.


There have been multiple rumors suggesting that AI will be a major focus in iOS 18, macOS 15, and other operating system updates that are set to come out this year. Apple will add AI features to many of its built-in apps, and the company is in talk with Google and other companies about integrating an existing large language model (LLM) into ‌iOS 18‌.

Over the course of the last few months, Apple executives have confirmed Apple's work on AI, Apple CEO Tim Cook said in February that Apple plans to "break new ground" on generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.

Cook in November confirmed that Apple was "investing quite a bit" in AI, and during Apple's most recent earnings call, he said that Apple was spending a "tremendous amount of time and effort" on AI, with details set to come out later in 2024.

WWDC 2024 is set to take place during the week of June 10, and it will begin with a keynote event that will see the unveiling of ‌iOS 18‌ and other operating system updates.

Related Roundups: iOS 18, iPadOS 18, WWDC 2025

Popular Stories

ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
Apple More Personal Siri Ad

John Gruber Says 'Something is Rotten' at Apple

Wednesday March 12, 2025 7:39 pm PDT by
Daring Fireball's John Gruber today shared some strongly-worded comments about Apple's delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades. In a blog post titled "Something Is Rotten in the State of Cupertino," Gruber said Apple's credibility has been "damaged" by the delay:Keynote by keynote, product by...
Apple Maps vs Google Maps Feature

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by
iPhones are finally getting a much-requested setting, but availability is limited. The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Machined Parts Leak Reflects Camera Redesign Rumors

Thursday March 13, 2025 3:07 am PDT by
Apple's upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change. Render of an iPhone 17 Pro model shared by Jon Prosser The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google's Pixel...
Sad Siri Feature

Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades

Thursday March 13, 2025 9:32 am PDT by
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple's recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize. As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were...

Top Rated Comments

McWetty Avatar
13 months ago
As long as Siri can answer my questions without directing me to my iPhone… I don’t care about the rest.
Score: 15 Votes (Like | Disagree)
xxray Avatar
13 months ago
You can tell Apple feels the pressure to not appear behind on AI. It’s un-Apple like to use buzzwords like this or have Tim Cook announcing features like generative AI before a product launch or before WWDC.
Score: 15 Votes (Like | Disagree)
antiprotest Avatar
13 months ago
So excited for this. Hopefully great partnerships with Google and Baidu and other data miners.
Score: 11 Votes (Like | Disagree)
Kylo83 Avatar
13 months ago
Maybe it’s just me but I’m so bored of the whole AI talk, I feel this will over shadow the event and features
Score: 10 Votes (Like | Disagree)
Fuzzball84 Avatar
13 months ago
Privacy, first and foremost. Any mistakes or slips on this and it would seriously affect my view and trust of Apple and my data.

If I'm honest, i feel nervous about this.

I feel like they're just rushing into it, because everyone else is.

Id doubt it, but hope there is an option in future Apple OS to completely switch off all AI using third party services and software for the core OS.
Score: 10 Votes (Like | Disagree)
jz0309 Avatar
13 months ago
I personally do not want any genAI features on by default, give me a toggle.
And while you’re at it, give me more toggles to turn features on/off
Score: 9 Votes (Like | Disagree)