Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model.

iphone reasons to upgrade
The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, ‌iPhone 15‌ Plus, ‌iPhone 15‌ Pro, or ‌iPhone 15‌ Pro Max.

Each comparison shows what new features someone with an older ‌iPhone‌ will get when upgrading to the ‌iPhone 15‌ lineup. With the ‌iPhone‌ 11, for example, the ‌iPhone 15‌ offers 4x better photo resolution, more base storage, Action and Cinematic mode for video, USB-C, a 60 percent faster GPU, 5G, and more.

The site highlights differences in display technology, design, sizing, connectivity, and more. Apple also provides details on the trade-in value of each older ‌iPhone‌ so customers know what kind of discount they can get when trading a device in with the purchase of a new ‌iPhone‌.

To further soften the costs of upgrading, Apple advertises Apple Card Monthly Installments and carrier deals that can drop the price of the ‌iPhone 15‌ to $0. Apple also details the ease of upgrading to a new device with features like Quick Start and eSIM.

Much of the smartphone market in the United States is saturated, and there are few new customers for Apple. Upgraders are an important market segment, and Apple is continually seeking ways to get customers to regularly purchase new iPhones to maintain sales momentum.

Popular Stories

CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...
vision air cable

Images of Apple 'Vision Air' Power Cable Emerge Online

Thursday April 17, 2025 5:55 am PDT by
More images of a redesigned power cable allegedly for a future Apple "Vision Air" headset were today shared online by the prototype collector and leaker known as "Kosutami." Yesterday, the leaker explained that the Apple "Vision Air" will feature a thinner design and switch the battery enclosure and several of its internal structures to titanium to reduce the device's overall weight. Most of ...

Top Rated Comments

PeterKeller Avatar
14 months ago
Sales must be slow.
Score: 58 Votes (Like | Disagree)
LoveToMacRumors Avatar
14 months ago
It’s hilarious how they don’t put the iPhone 13 lineup in the comparaison. Must be not enough changes :p
Score: 50 Votes (Like | Disagree)
Sami13496 Avatar
14 months ago
People are starting to wake up. Tech won’t make us happy.
Score: 42 Votes (Like | Disagree)
thejadedmonkey Avatar
14 months ago
I'm only seeing reasons not to upgrade.




Attachment Image
Score: 39 Votes (Like | Disagree)
JPack Avatar
14 months ago
"We removed the 128GB option from 15 Pro Max, so you now get 2x more storage!" ?

That's a pretty lame upgrade reason, Apple, and you know it.



Attachment Image
Score: 32 Votes (Like | Disagree)
Fuzzball84 Avatar
14 months ago
Ha.... well there you go... giving us reasons to upgrade... literally.

This is the thing, and rightly highlighted at the end of the article... the market in some areas is just saturated. Some people don't need a new iPhone, the one they have is fine.

Upgrade cycles for the vast majority of consumers are getting longer and longer.
Score: 30 Votes (Like | Disagree)