Apple Readying In-Box iPhone Software Update System for Retail Stores
Apple is set to roll out a new system that allows retail store staff to wirelessly update the software on iPhones prior to sale, without having to take them out of their packaging.
Writing in the latest edition of his Power On newsletter, Bloomberg's Mark Gurman said the new proprietary system, called "Presto," relies on MagSafe and other wireless technologies, and "looks a bit like a metal cubby for shoes." It will begin rolling out widely across the U.S. in April, with Apple's intention to have the technology in all U.S. retail stores by early summer, he added.
Gurman first reported on the wireless system in October, describing it as a "proprietary pad-like device" on which retail store staff can place a sealed iPhone box. The system wirelessly turns on the iPhone inside, updates its software to the latest version available, and then powers it off.
Apple developed "Presto" as a way to avoid selling iPhones in retail stores with outdated software. For example, the iPhone 15 series shipped with iOS 17, but Apple subsequently released iOS 17.0.1 before the devices launched. The point update was required to fix an issue that prevented the transfer of data directly from another iPhone during the initial setup process.
That meant new iPhone 15 owners had to update the devices themselves as part of the setup process, or manually via the Settings app under General → Software Update if they opted to set up the device as new and transfer data later. Following the rollout of "Presto," such a scenario will be avoidable, making the setup process more straightforward for end users.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
