'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change.

iOS 17 Passkey With Apple ACCOUNT FeatureA mockup of the new Apple Account branding

In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this year both online and in Apple's next major software releases, such as iOS 18 for the iPhone and watchOS 11 for the Apple Watch.

Apple already refers to funds added to an Apple ID as an "Apple Account balance," and Gurman said there is an "Apple Account" team within the company. With the full rebranding later this year, the term Apple ID is expected to be completely phased out, over two decades after the company started using it. Apple's reasoning behind the decision is not known, but "Apple Account" would be more straightforward branding.

Apple will preview iOS 18 and its other major software updates at its developers conference WWDC in June, and the rebranding to "Apple Account" will likely be announced then. The updates should be widely released in September.

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Top Rated Comments

hagar Avatar
14 months ago
It would have been better to invest resources in allowing to merge accounts. It’s so annoying.
Score: 56 Votes (Like | Disagree)
Spanky Deluxe Avatar
14 months ago
Would be great if they could finally add the ability to merge accounts…
Score: 47 Votes (Like | Disagree)
anthony13 Avatar
14 months ago
merge accounts or I’m not interested
Score: 32 Votes (Like | Disagree)
emulajavi Avatar
14 months ago
Longer name? what a nonsense.

only thing Apple needs to do is ENABLE AppleID MERGING!! Millions of accounts would benefit. MILLIONS!
Score: 26 Votes (Like | Disagree)
trusso Avatar
14 months ago

merge accounts or I’m not interested
Apple has a ton of technical debt they've simply band-aided over the years. I'm afraid some things are too far gone now. To say nothing of the state of macOS and iOS bugs that never get fixed... I'm doubtful they'll ever get around to upgrading the rubber bands and paperclips that hold iCloud together from AppleID, iTools and .Mac.
Score: 19 Votes (Like | Disagree)
krspkbl Avatar
14 months ago
Who cares? It's just a name. Apple ID is more simple but whatever. It's not a huge deal.
Score: 18 Votes (Like | Disagree)