Hello Kitty to Make Special Appearance at Apple Union Square

To celebrate an in-game event for popular Apple Arcade game Hello Kitty Island Adventure, Apple is teaming up with Sanrio to have Hello Kitty herself visit Apple Union Square in San Francisco, California.

hello kitty island adventure
Hello Kitty and Cinnamoroll will be at the San Francisco store on Wednesday, March 20 from 4:00 p.m. to 6:00 p.m. That is the week of the Game Developers Conference, so GDC attendees that are visiting the city will be able to attend to meet Hello Kitty. Signups to attend the event can be found on Apple's website.

Apple says that Hello Kitty will spread a message of happiness, friendship, and inclusivity, which matches the theme of the Hello Kitty Island Adventure in-game event. The virtual event, which takes place from March 18 to 25, celebrates International Day of Happiness. Players will be tasked with spreading joy through a surprise recipe and with surprise gifts.

Chelsea Howe, Chief Product Officer of Sunblink (the developer behind Hello Kitty Island Adventure), and Jill Koch, SVP of Marketing at Sanrio, will also be accompanying Hello Kitty at Apple Union Square. The two will speak on the inspiration behind the game.


Hello Kitty Island Adventure is part of the Apple Arcade gaming subscription, priced at $6.99 per month. All members of a family group can play ‌Apple Arcade‌ games for the single subscription price. Hello Kitty Island Adventure is updated on a regular basis with new in-game content and events.

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Top Rated Comments

Love-hate ? relationship Avatar
14 months ago
Finally something worth reading . That's what I'm here for babyyyyyyy
Score: 12 Votes (Like | Disagree)
jgreg728 Avatar
14 months ago
We were wrong. Apples DOES care about gaming.
Score: 11 Votes (Like | Disagree)
coffeemilktea Avatar
14 months ago
I'm more excited for this than I am for the M3 Ultra Mac Pro! :cool:
Score: 7 Votes (Like | Disagree)
GrayFlannel Avatar
14 months ago
Book the flight.
Score: 5 Votes (Like | Disagree)
coolfactor Avatar
14 months ago
Moments like this make me wonder if Apple has lost their way. Hey, not knocking Hello Kitty, friends, and fans, but the singular focus on a brand like this just screams of desperation in a way.

Now if Hello Kitty was only visible virtually through an Apple Vision Pro headset... then we can talk!
Score: 5 Votes (Like | Disagree)
Mousse Avatar
14 months ago
It better be Hello Kitty and not Mimmy with a red bow. I made that mistake before when buying a Hello Kitty charm for my daughter.? Never again.
Score: 4 Votes (Like | Disagree)