Apple Begins Assembling iPhone 15 in Brazil
Apple has started assembling the iPhone 15 model in Brazil, shifting in its global manufacturing approach to mitigate high import taxes and diversify its supply chain.
As reported by MacMagazine (via 9to5Mac), the assembly process is being carried out at the Foxconn facility in São Paulo and seeks to reduce the high import fees levied on electronics in Brazil, which significantly inflate the cost of electronics for consumers in the country.
Apple has not yet reduced the retail price of the iPhone 15 in Brazil, where it continues to sell for R$7,300 (approximately $1,460) for the 128GB model. This price is nearly double the device's starting price in the United States. The initiative also is part of Apple's broader strategy to diversify its manufacturing footprint beyond China and reduce its reliance on a single region.
Only the 6.1-inch iPhone 15 model is being assembled in Brazil. The iPhone 15 Plus, Pro, and Pro Max models continue to be imported from China. Brazilian customers can identify whether their iPhone 15 was assembled locally by checking the model number, with units produced in Brazil carrying the identifier "BR/A." In contrast, imported units are denoted by "BE/A" and "BZ/A."
Popular Stories
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
It appears that Apple is discontinuing the Lightning to 3.5mm headphone jack adapter that it released alongside the iPhone 7 and iPhone 7 Plus in 2016.
The adapter was recently listed as "sold out" on Apple's online store in the U.S. and most other countries, according to MacRumors contributor Aaron Perris. The adapter remains available from Apple in only a handful of countries, such as...
Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened.
Now, a decade-and-a-half later, Bloomberg's Mark Gurman says the idea is back on the table.
In his Power On newsletter today, Gurman briefly mentioned that Apple has been "evaluating" the "idea of making an Apple-branded TV set." He did not provide any further...
