Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video
Apple CEO Tim Cook today appeared in Porsche's video announcement for the Taycan Turbo GT electric performance car.
The Porsche Taycan Turbo GT is the most powerful production car the brand has ever made. During its premiere video, Porsche briefly showed off its custom race engineer cockpit app for the Vision Pro that allows a spectator to view laps from the perspective of the driver accompanied by key statistics and a track map in 3D space.
Speaking to Porsche CEO Oliver Blume, Cook congratulated the automaker on the new vehicle and highlighted the potential of the Vision Pro headset to "reimagine track experiences."
Good morning, Oliver. Congratulations to you and the Porsche team on the new record you've set with this incredible new vehicle. It's these kinds of extraordinary milestones that show the world what can happen when a team of incredibly dedicated people come together to break new ground on a big idea. Porsche has always been known for excellence and we're proud to see a number of our products play a role in what you do and it's so great to see Apple Vision Pro helping reimagine track experiences.
I believe deeply that spatial computing has the potential to revolutionize virtually every industry and you're showing one of the many ways Apple Vision Pro is going to make the impossible possible.
The CEOs noted their companies' partnerships over the years, such as the Porsche app and Apple CarPlay integration. Porsche is often among the first automakers to adopt and integrate with Apple technologies, such as Apple CarPlay, a native Apple Music app, vehicle functions in Apple CarPlay, and the next-generation CarPlay experience. The brand even offers CarPlay-equipped audio systems compatible with classic Porsche vehicles dating as far back as the 1960s. Nevertheless, Cook's appearance in another company's announcement video is unusual.
Thanks, Michael Burkhardt!
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Apple today announced refreshed 13- and 15-inch MacBook Air models, now featuring the M4 chip, an upgraded camera, and a new "Sky Blue" color option.
"Sky Blue" is an all-new blue finish that joins Midnight, Starlight, and Silver. Apple describes it as a "beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface." Space Gray is no longer available. ...
Apple today announced the 11th-generation iPad, now featuring the A16 chip and more storage.
The announcement came alongside the debut of the new iPad Air, which now features the M3 chip. From Apple's press release:
The A16 chip provides a jump in performance for everyday tasks and experiences in iPadOS, while still providing all-day battery life. Compared to the previous generation, the...
Apple today introduced new 11-inch and 13-inch iPad Air models with the M3 chip, along with an updated Magic Keyboard for the device.
With the M3 chip, the new iPad Air should offer up to 20% faster performance compared to the previous-generation model with the M2 chip, which was released in May 2024. In addition, the M3 chip brings hardware-accelerated ray tracing to the iPad Air for the...
The upcoming iOS 18.4 update for the iPhone includes two smaller but meaningful improvements for Apple's in-car iPhone mirroring system CarPlay.
First, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a 14-inch...
The new MacBook Air has a useful upgrade: it natively supports up to two external displays, in addition to the laptop's built-in display.
In other words, the latest MacBook Air can be used with a pair of external displays without needing to keep the laptop's lid closed.
Apple's tech specs for the new 13-inch and 15-inch MacBook Air:Simultaneously supports full native resolution on the...
Apple today announced that it has updated the Mac Studio with M4 Max and M3 Ultra chip options, Thunderbolt 5 ports, and more.
The M4 Max chip was already released last year in the 14-inch and 16-inch MacBook Pro. It can be configured with up to a 16-core CPU, up to a 40-core GPU, and up to 128GB of unified RAM. Geekbench 6 benchmark results indicate that the M4 Max is up to 75% faster than...
Apple today updated the MacBook Air with the M4 chip, and the laptop is also available in an all-new Sky Blue finish alongside Silver, Starlight, and Midnight.
YouTuber Andru Edwards has showed off the Sky Blue color in a few real-world photos.
Keep in mind that the Sky Blue finish is not very saturated. However, the color's appearance will vary based on lighting conditions.
View ...
Apple today announced a completely redesigned Magic Keyboard accessory for the iPad Air.
The new keyboard features a larger built-in trackpad, a 14-key function row, and a new aluminum hinge. From Apple's press release:
The all-new Magic Keyboard for iPad Air expands what users can do at an even lower price. The larger built-in trackpad brings greater precision for detail-oriented...
