Tim Cook Says Apple Will 'Break New Ground' in Generative AI

Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.

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Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back in November, he said that Apple was "investing quite a bit" in AI, and in February, he said that the company was spending a "tremendous amount of time and effort" on AI, with more details to come later in the year.

Multiple rumors have said that Apple will add new generative AI features in iOS 18, with plans to use AI to boost the capabilities of many of the built-in iOS apps.

Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.

Apple's board and executive compensation plans were approved, but no shareholder proposals were accepted. Al Gore and James Bell are set to retire from Apple's board, while former Aerospace Corp. CEO Wanda Austin will join.

Tag: AAPL

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Top Rated Comments

Naraxus Avatar
15 months ago
Rofl. More endless platitudes.......

Talk is cheap Tim
Score: 42 Votes (Like | Disagree)
k1121j Avatar
15 months ago
I won’t be excited till I see it. A new color is “Magical” for goodness sake soooooo “breaking new ground” isn’t all that exciting tbh.
Score: 35 Votes (Like | Disagree)
vegetassj4 Avatar
15 months ago
Tim Apple testing the Vision Pro 2 with AI. Its the most vision we've ever put in a Vision ...

You're gonna love it....resistance is futile



Attachment Image
Score: 21 Votes (Like | Disagree)
jz0309 Avatar
15 months ago
Well, what else is he going to say?
Now, convince me that it adds value to my life, cause my current take is that I neither need it nor want genAI…
Score: 18 Votes (Like | Disagree)
antiprotest Avatar
15 months ago
It's gonna break something alright
Score: 17 Votes (Like | Disagree)
GrayFlannel Avatar
15 months ago

Rofl. More endless platitudes.......

Talk is cheap Tim
Exactly. He did nothing but use filler words.
Score: 17 Votes (Like | Disagree)