Apple's New Sports App for iPhone Focused on Simplicity, Says Eddy Cue

Apple today released a new sports app for the iPhone that shows scores, stats, standings, upcoming games, betting odds, and more for a variety of leagues, such as the MLB, MLS, NBA, NHL, Premier League, and the NFL when its next season begins. For ongoing games, the app also displays real-time play-by-play information.

Apple Sports App Preview Feature
The app has a very basic interface with scoreboards, which you can personalize by following your favorite teams and leagues. Apple's services chief and noted sports enthusiast Eddy Cue said this simple design is intentional.

"We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats," said Cue, in Apple's press release announcing the app. "Apple Sports is available for free in the App Store, and makes it easy for users to stay up to date with their favorite teams and leagues."

Cue elaborated in an interview with Fast Company's Harry McCracken.

"We're not trying to have you spend 30 minutes on the app," said Cue. "You can spend five seconds to go look at the score, or you might spend 30 seconds, or you might spend three minutes going play-by-play because it's the end of the game. It's all about that. It's getting you in, giving you what you need, and doing it really quickly."


The Apple Sports app does not yet support Live Activities for viewing scores at a glance on the Lock Screen, or in the Dynamic Island on newer iPhones, but the Apple TV app offers this functionality for select leagues.

It remains to be seen how much the app will evolve in the future. Apple has pushed into live sports streaming over the past few years, including MLS Season Pass and MLB's Friday Night Baseball, and it is easy to envision the app becoming the ultimate hub for sports-related content. But for now, at least, Apple wants to keep things simple.

Apple Sports is available for free on the App Store in the U.S., the U.K., and Canada.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...

Top Rated Comments

jonnyb098 Avatar
15 months ago
It’s so simple it doesn’t have any widgets or watch app or iPad app or half of the sports people care about.

Apple released a summer intern school project. Congrats!
Score: 24 Votes (Like | Disagree)
tomtad Avatar
15 months ago
Everything this guy touches is a disaster
Score: 16 Votes (Like | Disagree)
profwafflez Avatar
15 months ago
Missing a lot of teams and leagues at the moment...
Score: 12 Votes (Like | Disagree)
mrboro Avatar
15 months ago
Far too focussed on American sports at the moment. For the British market it needs to cover more football leagues together with big sports like cricket and rugby….. They weren’t lying when they called it ‘simple’.
Score: 11 Votes (Like | Disagree)
jonnyb098 Avatar
15 months ago

Step 1: make a new sports tracking app
Step 2: include all the major european football leagues
Step 3: don't bother releasing it in Europe
?
Step 4: release it in America without including motor sports or NFL
Score: 10 Votes (Like | Disagree)
fw85 Avatar
15 months ago
Step 1: make a new sports tracking app
Step 2: include all the major european football leagues
Step 3: don't bother releasing it in Europe
?
Score: 9 Votes (Like | Disagree)