Apple Likely Adopting RCS Messaging Standard to Comply With Chinese Law

Apple's surprise decision to bring RCS support to its Messages app for iPhone later this year was not a result of impending EU legislation, but an about-face caused by Chinese political pressure, claimed a report over the weekend.

apple rcs thumb
In November 2023, Apple announced that it planned to bring RCS (Rich Communication Services) support to Messages alongside iMessage, a move that seemingly came out of the blue, given Apple's staunch resistance to pressure from Google and Samsung to adopt the communication protocol.

In the weeks that followed, one popular theory for Apple's reversal was that its hand had been forced by the EU's Digital Markets Act, which would have required Apple to make changes to iMessage to make it interoperable with other platforms.

That theory has since been debunked for two reasons. First, the DMA does not specifically mention RCS as a requirement of interoperability between messaging platforms. And second, the EU earlier this month concluded that iMessage does not hold a dominant enough position to be brought under the DMA's strict rules for services provided by big tech's so-called digital "gatekeepers."

A more plausible theory has since been offered by John Gruber, who says "little birdies" (Gruber's code for sources at Apple) tell him that "iOS support for RCS is all about China."

Writing on his blog Daring Fireball, Gruber points to China's Ministry of Industry and Information Technology, which in July 2023 solicited feedback for upcoming rules that would require new 5G devices to support RCS (an English translation of the law can be found on Reddit).

"I can't say for certain," admits Gruber, "but after spending the last few months periodically poking around the trees inhabited by little birdies, I do have good news for fans of coercive government regulation. Apple's hand was effectively forced. But by China, not the EU."

As Gruber notes, reports that Apple's decision was influenced by inbound EU regulations subsequently make "zero sense." Apple would prefer, says Gruber, "simply to continue ignoring RCS, on the grounds that they want to support neither any new non-E2EE protocols, nor any new carrier-controlled protocols (whether encrypted or not). But when the [Chinese Communist Party] says device makers must jump to sell their products in China, Apple asks 'How high?'"

Gruber's full piece is worth a read over on Daring Fireball. As for RCS coming to the Messages app, support for the protocol should result in several improvements to the default messaging experience between iPhones and Android devices, such as higher-resolution photos, audio messages, read receipts, improved group chats, and typing indicators.

Apple said RCS support in Messages would arrive "later" in 2024, which corresponds with the timeframe we expect iOS 18 to be released, suggesting it could be a feature of Apple's next major software update.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

andrewxgx Avatar
23 months ago


Attachment Image
Score: 54 Votes (Like | Disagree)
coffeemilktea Avatar
23 months ago

Apple's hand was effectively forced. But by China, not the EU.
Surprisingly believable, as Apple's response to EU regulation largely amounts to an almost meme-worthy mixture of begrudging acceptance and malicious compliance.

But if it's the Chinese government, even before you can finish saying "Year of the Dragon," Tim Cook will stop draggin' his heels. :p
Score: 21 Votes (Like | Disagree)
Born Again Avatar
23 months ago
“I can’t say for certain” something Gruber should add to everything he spews to macrumors.com.
Score: 12 Votes (Like | Disagree)
WiiDSmoker Avatar
23 months ago
Where's the posts apologizing to the EU and then turning it around saying Apple should pull out of China?
Score: 12 Votes (Like | Disagree)
SoldOnApple Avatar
23 months ago
Will be nice to be able to get full resolution images in a text from android users.
Score: 11 Votes (Like | Disagree)
ProfessionalFan Avatar
23 months ago

EU Law - Apple: Never gonna happen, now get lost
China Law - Apple: Let me bend over and take it how ever you want.
Apple has done everything EU law has required so far. USB-C, separate App Store. What are you talking about?
Score: 11 Votes (Like | Disagree)