Microsoft Not Planning on Xbox Cloud Gaming App for iOS Because There's 'Not Room' for Monetization
Microsoft does not plan to bring an Xbox Cloud Gaming app to iOS at this time because there's no opportunity for monetization, Microsoft Gaming CEO Phil Spencer said in an interview with The Verge. When asked whether Apple's recent app ecosystem changes in the European Union make "room" for Xbox Cloud Gaming on iOS, Spencer said that monetization was an issue, and that the Digital Markets Act forcing Apple's updates does not "go far enough to open up competition."
There's not room for us to monetize Xbox Cloud Gaming on iOS. I think the proposal that Apple put forward -- and I thought Sarah Bond's comments on this were right on -- doesn't go far enough to open up. In fact, you might even say they go the opposite direction in some way, but they definitely don't go far enough to open up competition on the world's largest gaming platform.
We will continue to work with regulators, and Apple and Google, to create a space for alternative storefronts. I'm a big fan of how Windows works, and you've got a Microsoft Store on Windows, you've got Steam, you've got the Epic Games Store, you've got GOG. You have alternatives, and I think alternative ways for people to buy things creates goodness for consumers and creators. I think the largest platform for gamers, which is mobile, should have the same.
Spencer said that earlier comments from Xbox President Sarah Bond were "right on." Back in January, Bond said that Apple's policy is a "step in the wrong direction." According to Spencer, Microsoft plans to continue to work with regulators to "create a space for alternative storefronts."
In the European Union, the Digital Markets Act requires Apple to allow for alternative app marketplaces and alternative payment methods, but Apple is requiring developers who opt to use an alternative app marketplace to agree to new business terms that include a Core Development Fee of .50 euros per user. Companies like Spotify and Epic Games have criticized Apple's implementation of the DMA's requirements. Spotify CEO Daniel Ek said that Apple's plan is a "complete and total farce," while Epic Games CEO Tim Sweeney said Apple's implementation is a "devious new instance of malicious compliance."
Alongside the changes in the European Union under the DMA, Apple also changed its App Store policies around cloud gaming apps. Apple now allows streaming game apps on the App Store worldwide, with the apps able to offer a selection of games from within a single app. Previously, cloud gaming services were only available via a web interface.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
