Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year'

During today's earnings call covering the first fiscal quarter of 2024, Apple CEO Tim Cook commented on Apple's work on artificial intelligence. He said that Apple is investing a "tremendous" amount of time and effort in AI, with details to come later this year.

hey siri banner apple

"As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort and we're excited to share the details of our ongoing work in that space later this year."

Rumors suggest that Apple's upcoming iOS 18 software release might be the "biggest" software update in the history of the device, with multiple AI features rumored.

Apple is said to be working on generative AI technology that will improve Siri, the Messages app, and more. AI could be integrated across the operating system, in apps like Apple Music, Pages, Xcode, and more.

Apple is planning to incorporate large language models into ‌Siri‌ to allow ‌Siri‌ to automate complex tasks, which will allow for deeper integration between ‌Siri‌ and the Shortcuts app.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...

Top Rated Comments

ant the ninja Avatar
15 months ago
Good. How long have we had Siri and it is absolute garbage compared to Alexa. It’s not even close. It’s shocking.
Score: 21 Votes (Like | Disagree)
G5isAlive Avatar
15 months ago
This will be a shocker if true. Have to admit even an Apple enthusiast like myself has felt let down by the current showings. I wouldn't call Siri a joke cause it's not really funny. It does okay with very very simple requests, but I always hope for more.
Score: 19 Votes (Like | Disagree)
a m u n Avatar
15 months ago
“Apple may be quiet on AI, but it’s also the biggest buyer of AI companies.”

The power of silence in a noisy world.
Score: 11 Votes (Like | Disagree)
jvchappy Avatar
15 months ago
The big question is whether they can pull off high-performant generative AI / LLMs on devices to back up their privacy claims. THAT would be a game-changer.
Score: 11 Votes (Like | Disagree)
Surf Monkey Avatar
15 months ago
Yeah, making Siri an actual functional thing? They should have done that YEARS ago. Better late than never though. Apple still has a chance to knock out Alexa and the others. But it has to be REALLY good.
Score: 11 Votes (Like | Disagree)
boss.king Avatar
15 months ago
I just hope they've put a little more thought into whatever they're doing than Google, MSFT, and others. Current generative AI and LLM tools are largely unreliable, and don't even do all that much, while simultaneously plagarising, devaluing creative work, and wasting ungodly amounts of resources.
Score: 10 Votes (Like | Disagree)