Apple VP of Hardware Engineering for Home Devices Leaving Company After 25 Years

DJ Novotney, one of Apple's top hardware engineering architects, is leaving Apple for Rivian Automotive, Bloomberg reported over the weekend.

HomePod G4 Feature
Novotney has worked at Apple for 25 years and been highly influential in the development of the iPod and iPhone over multiple generations of the hardware. He also helped lead development of the iPad and bring the Apple Watch to market, according to the report's sources at Apple.

Novotney was also involved in "Project Titan," the company's stalled attempt to develop an autonomous electric vehicle. Most recently he was the senior executive in charge of developing future home devices, with a special focus on robotics and AI. Apple is said to have explored a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room.

Novotney will become senior VP of vehicle programs at Rivian, which makes electric SUVs and pickup trucks. The executive informed colleagues of his exit on Friday, according to the report.

"Great products are what we do best and I have been so very lucky along the way to be part of so many amazing teams that developed everything from iPod, iPhone, iPad, Watch and so many more," Novotney wrote in a memo to colleagues that was seen by Bloomberg. "Apple has been my life, but now is the time for me to move on and help bring to life a new set of products."

Several senior Apple executives are leaving or have left the company in recent years. Notable figures among them include Tang Tan, Apple's VP of product design for the iPhone and Apple Watch, who is joining Jony Ive's LoveFrom design firm next month, and hardware technologies leader Steve Hotelling, who left Apple last year.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple Northbrook

Apple Store Permanently Closing at Struggling Mall in Chicago Area

Tuesday February 18, 2025 8:46 pm PST by
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location. Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017. Apple confirmed that affected employees will continue to work for the...

Top Rated Comments

throAU Avatar
14 months ago

It begs the question of what's going on at Apple. A lot of executives have left the company over the past few years. The biggest shock to me was Johnny Ive, he was at Apple even when it was going down the pan after Steve Job was fired.
People leave.

Occasionally its because they want a change. Occasionally its more money.

And sometimes they had stagnated at the company they were at and not generating anything of relevance any more anyway, and there are new, younger, more energized employees following in their footsteps.

The fact that apple has retained as many long-term staff as they have is amazing.
Score: 25 Votes (Like | Disagree)
oldMacGenius Avatar
14 months ago
Apple, being on the top in terms of market influence and profitability, is in no hurry to shake things up by rapidly evolving the company’s product portfolio. This is not the Apple of the 1990s/2000s where innovation was a must, where Macs and other devices were evolving at a rapid pace and we were seemingly bombarded with new designs and innovations annually. This Apple is obsessed with incremental improvements and occasionally will slowly enter into a new category of devices… Apple Watches, Mac Minis, etc are all the same fundamental design for years, for example. At this pace, many people are ready to take a risk and explore new ways of using their skillsets in exciting new opportunities.

That being said, I would love to see a revamp of the iMac G4 design. It’s probably still my favorite Mac design of all time.
Score: 22 Votes (Like | Disagree)
throAU Avatar
14 months ago

It begs the question of what's going on at Apple. A lot of executives have left the company over the past few years. The biggest shock to me was Johnny Ive, he was at Apple even when it was going down the pan after Steve Job was fired.
I'd say without Steve present to tell him some of his ideas were "crap" (or at least, the end result of some of the designs) Jony's "design aesthetic above all else" got out of control and we ended up with some really crappy products.

Things like the macbook keyboard fiasco - replacing a perfectly good laptop keyboard with something that made Macbook purchasing a crap-shoot for half a decade!

Don't get me wrong - Ive is an industrial design legend, but the products STILL NEED TO WORK.

I can admire what he designed from an aesthetics standpoint, but i'm SO glad he has nothing to do with macbook design any more.
Score: 14 Votes (Like | Disagree)
DarthDon Avatar
14 months ago

I doubt that we will see an Apple Car under Tim Cook’s leadership.

?
Score: 14 Votes (Like | Disagree)
DarthDon Avatar
14 months ago
Apple switches to radical new iphone 16 design:

Score: 10 Votes (Like | Disagree)
WarmWinterHat Avatar
14 months ago

I doubt that we will see an Apple Car under Tim Cook’s leadership.
Good. It's a nonsense idea.
Score: 10 Votes (Like | Disagree)