Apple Expects to Sell Fewer OLED iPad Pros Than Planned
Apple has reportedly cut components orders for its upcoming OLED iPad Pro models, suggesting that the company is now anticipating lower demand than previously expected.
According to a report from Aju Korea Daily, cited by TrendForce, Apple has reduced orders of the OLED display panels designed for the next-generation iPad Pro by 20 to 30%. Apple's original order of ten million panels was split between LG Display, with six million units, and Samsung, with four million units. The cut is expected to hit LG's order specifically, reducing to three or four million units, while Samsung's order remains unchanged. This also suggests that it is primarily the 13-inch iPad Pro that is affected by Apple's expectation of reduced sales, since Samsung is exclusively supplying panels for the 11.1-inch model.
The scaling back of the order suggests that Apple is now planning to sell fewer new iPad Pro models than it initially expected. Some reports have suggested that OLED display technology will make the iPad Pro models much more expensive. The 11-inch OLED iPad Pro could be priced starting at $1,500, while the 13-inch model could be priced starting at $1,800. Currently, the 11-inch iPad Pro is priced starting at $799, while the 12.9-inch model with a mini-LED display is priced starting at $1,099. This could be one reason behind Apple's expectation of lower sales.
The latest indications suggest that the new iPad Pro models will launch in March or April, offering larger screens, the M3 chip, MagSafe charging, and support for a redesigned Magic Keyboard accessory.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year.
In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple:
To help ensure that your AirPods...
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common.
Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station.
The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
A new iPhone SE and an iPad 11 might be coming very soon.
In late December, a private account on X with a track record of leaking accurate iOS-related information said devices codenamed "V59" and "J481" will be released alongside iOS 18.3 and iPadOS 18.3. Bloomberg's Mark Gurman has previously reported that "V59" is a new iPhone SE, and that "J481" is a new entry-level iPad.
iOS 15.3, iOS ...
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing.
The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect.
With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
