Apple Relocating Siri Evaluation Team in San Diego to Austin

Apple is relocating a team of around 120 people focused on improving Siri from San Diego to Austin later this year, according to multiple affected employees.

hey siri banner apple
The reorganization was confirmed by Apple today in a statement shared with MacRumors.

"We're bringing our Data Operations Annotations teams in the US together at our campus in Austin, where a majority of the team is already based," an Apple spokesperson said. "Everyone currently employed will have the opportunity to continue their role with Apple in Austin. We are deeply committed to San Diego where we have grown significantly, and are continuing to hire as we expand our world-class engineering teams."

The news was first reported by Bloomberg's Mark Gurman, who said employees in San Diego willing to relocate to Austin by June will be able to continue in their roles. The report said employees who do not relocate or find another role within Apple will receive severance pay, and outlines many other specific details.

While some other large tech companies like Google, Microsoft, and Amazon have laid off thousands of employees over the past year, Apple has so far avoided this outcome. However, it is unlikely that all affected employees in San Diego are willing to relocate over a thousand miles away to Austin, so some may be facing termination.

"Data Operations Annotations" employees are primarily tasked with evaluating Siri's responses to queries from customers who have opted in to the Siri grading program. In the U.S., this work will continue entirely in Austin going forward. Apple has similar teams in China, Ireland, Singapore, Spain, and other countries around the world.

Apple had approximately 161,000 full-time employees as of September 30, according to a company filing last year.

Popular Stories

2007 iPhone

Apple Discontinuing This 18-Year-Old iPhone Feature

Saturday February 8, 2025 3:51 pm PST by
The end of an 18-year era is on the horizon for the iPhone. Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched. The home button...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive an All-New Perk

Thursday February 6, 2025 11:21 am PST by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
imac video apple feature

Apple to Announce New Products Next Week

Saturday February 8, 2025 10:55 am PST by
Apple has yet to release any new devices in 2025, but at least two new products are expected to be announced next week, according to rumors. Below, we outline the new Apple products that are likely to be unveiled next week. iPhone SE 4 Apple plans to announce the long-rumored iPhone SE 4 as soon as next week, according to Bloomberg's Mark Gurman. The new iPhone SE is rumored to...
iOS 18

iOS 18.4 Will Include These New Features for Your iPhone

Wednesday February 5, 2025 7:15 am PST by
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond. Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far. Apple...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
apple silicon mac lineup 2024 feature purple

Apple Increases Mac Trade-In Values for a Limited Time

Sunday February 9, 2025 3:53 pm PST by
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below. Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2. The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...
iPhone SE 4 Single Camera Thumb

iPhone SE 4 Launching as Soon as Next Week

Thursday February 6, 2025 3:30 pm PST by
Apple's next-generation iPhone SE could debut as soon as next week with a launch to follow later in February, reports Bloomberg's Mark Gurman. Apple isn't expected to hold an event for the iPhone SE 4, and will instead unveil the device through a press release. The iPhone SE 4 is expected to have an iPhone 14-style design, with Apple eliminating the thick bezels and Touch ID Home button of...
maxresdefault

iPhone SE 4 Launch is Imminent - What to Expect

Friday February 7, 2025 2:42 pm PST by
Apple's next-generation low-cost iPhone is almost here, with rumors suggesting we're going to see it introduced as soon as next Tuesday. With a release happening in the very near future, we thought we'd highlight everything we know about Apple's newest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Design The iPhone SE 4 will look like the iPhone 14, featuring a 6.1-inch ...

Top Rated Comments

andrewxgx Avatar
14 months ago
CEO Handbook, page 236: how to perform group layoff without performing a group layoff
Score: 38 Votes (Like | Disagree)
topdrawer Avatar
14 months ago
condolences to the demoted employees moving to austin.
Score: 25 Votes (Like | Disagree)
Eric_WVGG Avatar
14 months ago
As a person who sincerely likes Austin, and even prefers it to San Diego: I would absolutely lose my **** if I were given an ultimatum like this.

The real estate market in Austin is utterly insane. The school system is crap, and telling your kids they have to lose all their friends is borderline traumatic.

Not cool, at all. Also 4 weeks severance, even with the "extra week for every year of employment," is insulting. Google is handing out 6 months paid to their laid off drones.

It's difficult for me to imagine this action not being partially motivated as a way of thinning some ranks without generating bad headlines (as @andrewxgx suggested)… I'm usually optimistic about Apple and give them the benefit of the doubt, but this is really awful.
Score: 23 Votes (Like | Disagree)
sesnir Avatar
14 months ago
lol Texas, how depressing
Score: 19 Votes (Like | Disagree)
klasma Avatar
14 months ago
So the team “focused on improving Siri” is called DOA. That explains a lot.
Score: 18 Votes (Like | Disagree)
contacos Avatar
14 months ago
Nice way too fire people without firing people and most likely avoiding the (what I can only assume) strict regulations of California
Score: 13 Votes (Like | Disagree)