Another Apple Designer Joins Jony Ive to Work on Hardware for OpenAI

Apple's vice president of product design Tang Tan is set to join Sir Jony Ive's LoveFrom to design hardware products for OpenAI, Bloomberg reports.

chatgpt for iphone feature
Tan will become the latest Apple designer to join LoveFrom, a design company founded by Jony Ive after he departed Apple in 2019. A total of 14 members of Ive's former design team at Apple have now left the company. Only around six designers who once reported to Ive still remain at Apple.

Ive took more Apple designers with him to LoveFrom than remain at Apple. To date, more than 20 former Apple employees have joined Ive's new design firm, including Marc Newson and Shota Aoyagi.

Bloomberg says that Ive's work for OpenAI marks one of his "most ambitious efforts" since he left Apple, and he apparently hopes to turn the work into a new company, with current efforts focused on hiring talent and creating concepts.

At Apple, Tang Tan is vice president of product design and reports to senior vice president of hardware engineering John Ternus. Tan is responsible for the design of the iPhone, Apple Watch, accessories, and acoustic devices like AirPods. News of his departure emerged earlier this month.

Tan will lead hardware engineering on the OpenAI project while working at LoveFrom. Little is known about OpenAI's hardware ambitions, but Bloomberg claims that projects in the concept stage include devices for the home. Tan officially departs Apple in February, but his responsibilities have already been divided up among successors.

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...
iOS 26 Feature

iOS 26 Available Now With These 8 New Features

Monday September 15, 2025 5:45 am PDT by
Following three months of beta testing, iOS 26 was released today, September 15. The update is compatible with the iPhone 11 series and newer, and it is available to install via the Settings app, under General → Software Update. Below, we have highlighted eight new features included in iOS 26. Even more new features and changes are outlined in Apple's release notes for the update. Some of ...
iPhone 17 Pro Air Boxes

iPhone Air and iPhone 17 Pro Boxes Revealed

Sunday September 14, 2025 1:36 pm PDT by
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday. Image Credit: Jon Freier Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...

Top Rated Comments

Skiefire Avatar
23 months ago
Well at least the terminators will look good whilst having 1st gen design flaws, terrible signal and be obsolete within 9 months
Score: 19 Votes (Like | Disagree)
QuarterSwede Avatar
23 months ago

No wonder Apple is struggling with all their new products and stealing patents. All the designers are leaving knowing this ship will sail.
They aren’t leaving because the Apple ship will sail. Apple is a safe bet for job security especially if they’ve learned the corporate politics etc and are comfortable.

They’re probably leaving because they’ve been doing the job for years and want a change. The biggest reason, they have a chance to work with someone they loved working and designing with.

I got a similar chance recently and I’m so glad I took it. Job is great for me stress wise, I see the family more, and I have a chance to make an impact at a smaller company. I also get to work with someone again who is brilliant analytically and takes care of people (a rare combo). It’s a risk but, so far, it’s been worth the change.

I’m now working on the same thing the article is discussing, poaching great people I’ve worked with and want to work with again. So the Jonny angle is that he is pulling in talent because he knows their talent and wants to work with them again too.
Score: 11 Votes (Like | Disagree)
t0rqx Avatar
23 months ago
No wonder Apple is struggling with all their new products and stealing patents. All the designers are leaving knowing this ship will sail.
Score: 6 Votes (Like | Disagree)
klasma Avatar
23 months ago
We'll be able to tell the arrival of real AGI when the designers are fired because GPT can now design its devices better than them.

And maybe the iPhone 25 will be designed by Siri? ;)
Score: 5 Votes (Like | Disagree)
0339327 Avatar
23 months ago
People will go to the employer that is best for them and it’s not always about money. Studies have shown that, once someone is paid enough, employees are more likely to stay or leave based on who they’re working with and what the work environment is like, much more than a few extra dollars in their check.

Apple has been losing talent for years and I can’t blame them. It used to be about making the greatest products; now, it’s about making the greatest profits.
Score: 4 Votes (Like | Disagree)
RickDEGH Avatar
23 months ago
Terrible company name, but must be doing/providing something that those designers love (no pun intended).
Score: 4 Votes (Like | Disagree)