Chipmaker Qualcomm has claimed that its new Snapdragon X Elite PC processor is 21% faster than Apple's latest M3 chip in multi-core performance, although questions remain about its thermal profile.
Demoing PCs with the new chipset, the San Diego manufacturer told Digital Trends that the Snapdragon X Elite records a multi-core Geekbench score of 15,300, whereas Apple's M3 obtains a score of 12,154. What Qualcomm did not mention however is the Snapdragon-powered machine's power consumption as a benchmarking vector, which is an important indicator of efficiency performance.
Qualcomm's upcoming range of 2024 Windows PCs are expected to be offered in different thermal design profiles. The performance-focused 80W profile runs faster but generates more heat and requires active cooling (fans), while the efficiency-focused 23W profile is made to be used in thinner laptops with passive cooling systems. For comparison, Apple's base M3 MacBook Pro houses a single fan, similar to the discontinued 13-inch MacBook Pro, but the M3 Pro and M3 Max use dual-fan designs to allow the additional cores to reach maximum performance under load.
The Snapdragon X Elite was announced in late October, just before Apple announced its new MacBook Pro lineup powered by M3 series chips. Despite the claims of better performance offered by the Elite chip over Apple silicon, Qualcomm conceded that "hardware... is the only thing we can control," and therefore the user experience between the rival machines is "not going to be the same," because "they're running macOS and we're running Windows."
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Wednesday January 15, 2025 7:16 am PST by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Tuesday January 14, 2025 11:30 am PST by Juli Clover
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number.
The 2024 MagSafe charger was...
Wednesday January 15, 2025 8:49 am PST by Joe Rossignol
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly).
Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Thursday January 16, 2025 8:18 am PST by Joe Rossignol
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources.
The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs.
Goldman...
Monday January 13, 2025 5:33 am PST by Joe Rossignol
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Thermal Profile is important. Qualcomm's chip is likely missing many of the other GPU optimizations and features that Apple's M3 chip family supports, plus they are comparing it to the base M3 chip, not the M3 Pro, M3 Max, or the soon to be released M3 Ultra for performance. And what about Apple's built in GPUs, Media Encoders, Neural Engine, and other custom chip features on Apple's M3 series of chips, that may be missing on Qualcomm's chip? They are comparing Apples to Oranges!
