Threads Is Coming to the EU in December
Meta intends to launch Threads in the European Union next month, according to a report by The Wall Street Journal.
The social media network debuted in most markets in July, but did not launch in the EU because Meta was unsure whether it would be able to adhere to the bloc's stringent regulations for online services. Threads can import data from Instagram, including behavioral and advertising information.
According to sources who spoke to WSJ, Meta will comply with the regulations by giving EU users a choice of using Threads purely for consumption, without a profile that allows them to make their own posts.
The change coincides with recent comments by Adam Mosseri, head of Instagram, who said the platform was rolling out a way to delete or deactivate a Threads profile separately while leaving the associated Instagram account intact.
The large market expansion should see Threads' user numbers take a jump. Meta CEO Mark Zuckerberg said on a company earnings call last month that Threads now has "just under" 100 million monthly users. Since its launch earlier this year it has gained a web app, an ability to search for posts, and a post editing feature.
The expansion comes after several major advertisers, including Apple and Disney, suspended ad spending on Threads rival X (formerly Twitter) after Elon Musk posted controversial comments from his account. Musk on Wednesday said the post in question was a "mistake," and anyone trying to "blackmail" him over advertising money could "go f–yourself," while also admitting the loss of ad revenue could end the social media platform.
As mentioned above, Threads integrates with Instagram, so it continues to have a strong user base for such a new app. MacRumors is on Threads, and all of our content is posted there for those who would like to follow us outside of Twitter and Facebook.
Popular Stories
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay.
As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...
A new CAD render of all the devices in Apple's upcoming iPhone 17 lineup has been shared online by leaker Majin Bu, specifically showing the allegedly different rear camera system designs of the standard iPhone 17, all-new ultra-thin iPhone 17 Air, and the iPhone 17 Pro and Pro Max models.
The leaker Majin Bu has had some hits in the past, but some of his information has been wrong,...
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami.
Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe.
Below, we recap three new features rumored for the AirTag 2:
With a second-generation Ultra Wideband chip, the...
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements.
While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way.
By the time the ...
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices.
According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist."
In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions.
Subscribe to the MacRumors YouTube channel for more videos.
Priority Notifications - Apple Intelligence
There is a new Priority Notifications feature that can show you your most...
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing.
Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category.
You can't choose what's playing from Control Center, but if...
