Apple Vision Pro Headset Likely to Launch Around March 2024
Apple will miss its original aim to launch Apple Vision Pro in January 2024 and is now likely to release the mixed reality headset to consumers in March of next year, according to Bloomberg's Mark Gurman.
Writing in his Power On newsletter, Gurman says Apple "still needs to get its distribution plans in shape and conduct further testing." Apple also typically holds its spring event in March, and company will likely use that to promote the headset and preview additional apps.
Apple Vision Pro reportedly has such a complex design that Apple has been forced to make "drastic cuts" to its production forecasts because of difficulties with manufacturing. Apple is expected to make fewer than 400,000 units in 2024, and the headset will initially only launch in the US, only coming to more markets including Canada and the UK towards the end of next year.
Select Apple retail employees in the United States have been sent to Apple's Cupertino headquarters to receive Vision Pro training. Employees selected for training will be responsible for training other team members at their stores.
When the Vision Pro launches, flagship stores will have dedicated Vision Pro hands-on areas, while other stores will have one or two units for customers to try.
Apple last week seeded to developers a sixth beta of visionOS, the software designed to run the headset, and it includes new onboarding videos shown to the user during the setup process, indicating that development work on the headset is nearing completion.
Popular Stories
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
It appears that Apple is discontinuing the Lightning to 3.5mm headphone jack adapter that it released alongside the iPhone 7 and iPhone 7 Plus in 2016.
The adapter was recently listed as "sold out" on Apple's online store in the U.S. and most other countries, according to MacRumors contributor Aaron Perris. The adapter remains available from Apple in only a handful of countries, such as...
Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened.
Now, a decade-and-a-half later, Bloomberg's Mark Gurman says the idea is back on the table.
In his Power On newsletter today, Gurman briefly mentioned that Apple has been "evaluating" the "idea of making an Apple-branded TV set." He did not provide any further...
