Black Friday is now just four days away, and big discounts are in full swing across the Internet and in select retail location. In this article, we're focusing on Apple accessories like the AirTag, iPhone 15 cases, MagSafe chargers, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Starting with the AirTag 4-Pack, Amazon has the tracking accessory multi-pack for $79.99, down from $99.00. This is a solid second-best price on this device, and you can get a solo AirTag for $23.99, down from $29.00.
For MagSafe Chargers, we're tracking two great deals at Amazon and Woot. Amazon has the MagSafe Charger for $29.00, down from $39.00, which is just a couple dollars off from the all-time low price on the accessory.
At Woot, you can get the MagSafe Duo Charger for $79.99 in new condition, down from $129.00. This one is a new all-time low price for Black Friday 2023, and the steepest discount we've ever seen on this accessory from any retailer.
Lastly, Amazon has quite a few discounts on Apple's official MagSafe cases for the iPhone 15 and iPhone 15 Pro. You can find every case listed below by model, and many are seeing multiple colors hitting record low prices. There's also the MagSafe FineWoven Wallet with Find My support for $47.99, down from $59.00.
You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2023.
Tuesday January 28, 2025 11:48 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Monday January 27, 2025 11:17 am PST by Juli Clover
Apple regularly releases new firmware for the AirPods, AirPods Pro, and AirPods Max, but the company has historically provided limited information on how to initiate an update. That changed today, and Apple updated its AirPods firmware support page with more specific instructions.
Prior to today, here's what Apple said on the subject:
Firmware updates are delivered automatically while your...
Monday January 27, 2025 10:00 am PST by Juli Clover
Apple today released tvOS 18.3, the newest version of the tvOS 18 operating system that came out in September. tvOS 18.3 comes more than a month after Apple released tvOS 18.2, and it is available for the Apple TV 4K and the Apple TV HD models.
tvOS 18.3 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software....
Monday January 27, 2025 4:25 am PST by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Today we're tracking a few iPad discounts on Amazon, including the new iPad mini 7, M2 iPad Air, and M4 iPad Pro. These deals include multiple all-time low prices on Apple's tablets, matching the prices we tracked over the holiday season in many cases.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us...
Wednesday January 29, 2025 4:00 am PST by Tim Hardwick
This year, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Air," so-called because of its thin profile.
Below is a compilation of every rumor and leak we have registered from reputable sources thus far about Apple's new entry in its flagship smartphone lineup.
iPhone 17 "Air"?
About the Name
There has been some uncertainty...
Tuesday January 28, 2025 1:49 pm PST by Juli Clover
The upcoming iPhone SE 4 will feature a notch instead of the Dynamic Island, respected display analyst Ross Young said today. The device will have a "notch like the iPhone 14," according to Young, which contradicts a recent leak that depicted a Dynamic Island.
Earlier this month, leaker Evan Blass shared images said to feature the iPhone SE 4's design, but those images featured an iPhone...
They can’t even give those FineWoven cases away…lol
I think they would struggle to pay people to take them. I'm really surprised they got through Apples testing... unless they just thought people would accept this.
Ive noticed this on a few of their accessories too... the white plastics scratch up like crazy (see AirPods charge cases etc).
There are much better plastic finishes they could use.
The best prices on Apple stuff, with the exception of their refurbished store... is almost always from other retailers.
Apple probably wants to try to preserve its image by avoiding too much "manufacturer discounting" which can cheapen a brand. They leave that to the retailers where discounts are more common/expected in general.
Apple have never discounted products in store... they give away vouchers and have student pricing... but nothing more.
Over the years they have but it's rare. For example, the original iPhone was discounted $200 less than three months after launch. Apple also routinely lowers retail prices of previous generation models which could be considered a discount but, again, traditional sales and discounts are still rare. Gift cards and/or limited time trade-in bonuses is the approach Apple typically takes for "shopping events" like Black Friday and Cyber Monday.
I don't think certain discounts 'cheapen' a brand. I think a decent thing they could do is temporally lower a devices price when an update is imminent. Although the device is fine, when a consumer buys a device at full price and the update is available the next day... that can hit customer loyalty more than cheapening the brand.
Other companies have discounts.. and Ive never thought that would cheapen their brand.
But I think butterfly keyboards and the like certainly 'damage' the brand, absolutely.
Too much discounting can often be viewed as "cheapening" a consumer goods brand especially when that brand is considered premium, luxury, upscale, etc.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
