Top Stories: Apple Event Delivers MacBook Pro and iMac Updates

Apple's "Scary Fast" event this week went off about as expected, with Apple showing off its next-generation Mac chips in a couple of product lines during a fast-paced 30-minute presentation.

top stories 4nov2023
Our biggest stories this week unsurprisingly delved into Apple's announcements including some early tidbits on the updated MacBook Pro and iMac, a goodbye to the Touch Bar, and more, so read on below for all the details!

Everything Apple Announced During the 'Scary Fast' Event

Trick or treat! Apple this week held its "Scary Fast" event, focused entirely on the Mac. During the brief presentation, Apple announced new 14-inch and 16-inch MacBook Pro models with M3, M3 Pro, and M3 Max chips, and an updated iMac with the M3 chip.

Everything Announced at Scary Fast Thumb 1
We've recapped everything that Apple announced during the event for those who missed it or want to learn more.

Apple Announces New 14-Inch and 16-Inch MacBook Pro Models With M3 Series Chips

The new 14-inch and 16-inch MacBook Pro models are equipped with M3 Pro and M3 Max chips, and there is now an entry-level 14-inch MacBook Pro available with the standard M3 chip as well.

m3 mbp space black
The new MacBook Pro models are available in a Space Black finish when configured with the M3 Pro or M3 Max chip, and they are equipped with 20% brighter displays compared to the previous generation.

The new MacBook Pro models are available to order now, and most configurations will launch on Tuesday, November 7.

Apple Announces New iMac With M3 Chip

Apple updated the 24-inch iMac with the M3 chip for up to 35% faster performance compared to the previous model with the M1 chip.

m3 imac
The all-in-one desktop computer features the same design and color options as the 2021 model. There are only a few other changes with the new iMac, including Wi-Fi 6E and Bluetooth 5.3 support.

Contrary to rumors, the Magic Keyboard, Magic Mouse, and Magic Trackpad accessories still have Lightning instead of USB-C.

Apple Discontinues 13-Inch MacBook Pro With Touch Bar

Apple discontinued the 13-inch MacBook Pro following the event, meaning that the Touch Bar has now been completely phased out after seven years.

13 inch macbook pro 2022 banner
The first MacBook Pro models with the Touch Bar were released in October 2016, as part of a controversial redesign that also included a defective butterfly keyboard and the removal of many connectivity options, including an SD card slot, HDMI port, and MagSafe.

First Benchmark Results Surface for M3 Chip in New Macs

The first benchmark results for the standard M3 chip and the high-end M3 Max chip surfaced in the Geekbench 6 database after Apple's event, providing a closer look at CPU performance improvements.

M3 Chip Apple Event Slide
The results show the M3 chip is around 20% faster than the M2 chip, while the M3 Max chip is around as fast as the M2 Ultra chip that debuted in the Mac Pro and Mac Studio desktop computers earlier this year.

2023 MacBook Pro Buyer's Guide: 20+ Differences Compared

Are you considering purchasing one of the new 14-inch or 16-inch MacBook Pro models? If so, make sure to check out our in-depth 2023 MacBook Pro buyer's guide that compares over 20 features and differences between MacBook Pro generations.

MacBook Pro 2021 2023 and 2023 Buyers Guide Feature 1
We also shared a buyer's guide comparing the new iMac with the M3 chip to the 2021 model with the M1 chip for those who are interested in that computer.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

General Black Friday Deals 24 Green Tinsel

Apple Black Friday Deals Available Now: AirPods, iPads, and More

Friday November 22, 2024 5:28 am PST by
Black Friday 2024 is less than one week away, and as always the next few days will be the best time of the year to shop for great deals. Right now, this includes big savings on popular Apple products like AirPods, Apple Watch, MacBook Air, iPad, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
anker new xmas 1

Anker Kicks Off Massive Black Friday Sale With Up to 50% Off Sitewide, Free Gifts With Purchase, Mystery Boxes, and More

Thursday November 21, 2024 7:53 am PST by
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more. Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. There are a few bonus offers during this event as ...
Apple 2024 Black Friday Shopping Event feature

Apple Announces 2024 Black Friday Event, Offering Up to $200 Gift Card

Thursday November 21, 2024 5:10 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product. In the U.S., for instance, Apple is including gift ...
iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
silo tv show apple tv plus

Apple TV+ Releasing Next Week's 'Silo' Episode Early

Friday November 22, 2024 7:25 am PST by
The next episode of Apple TV+'s award-winning sci-fi series "Silo" will be released early. Apple previously announced that new "Silo" episodes would be released on Fridays, but the third episode of the second season will instead be released on Wednesday, November 27. Apple has likely bumped up the date so that people can watch the episode during the U.S. Thanksgiving holiday on Thursday,...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
Generic iOS 19 Feature Mock

iOS 19's First New Feature Has Leaked

Friday November 22, 2024 6:22 am PST by
iOS 19 is not expected to be announced until June 2025, but the software update's first major new feature has already leaked. Bloomberg's Mark Gurman this week reported that iOS 19 will introduce a "more conversational Siri" powered by "more advanced large language models." He said this upgrade will make Siri more like OpenAI's ChatGPT, allowing the assistant to "handle more sophisticated...
beats snow

Black Friday Deals Hit Beats Headphones With Up to 52% Off

Thursday November 21, 2024 12:05 pm PST by
Beats is joining in on the Black Friday discount frenzy, with up to 52 percent off select headphones, earbuds, and speakers on Amazon. You'll find many of the same prices at other retailers like Best Buy as well. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. This sale...

Top Rated Comments

HobeSoundDarryl Avatar
14 months ago
Shipping soon! Looking forward to OBJECTIVE reviews & insights so we can find out what we really have in them: good and bad. To date, all information has been from Apple, Apple Marketing and "influencer friends of Apple marketing." Soon, we can hear from people without any financial motivation to sell every possible unit. I look forward to clarity.
Score: 6 Votes (Like | Disagree)
bradman83 Avatar
14 months ago

so disappointed we're stuck at 24" with the iMac. where's the 27"?!
The 27” iMac was a stopgap in the 2010’s between the underpowered Intel Mac Mini and the Mac Pro that rapidly was priced beyond most consumers. Apple is quite clearly repositioning the iMac back to its origins as a simple family computer. The M2 Pro Mini and Studio Display now occupy the spot the 27” iMac did (and is a better value in the long run as you don’t need to dispose of a perfectly good display between computer upgrades).
Score: 5 Votes (Like | Disagree)
FloatingBones Avatar
14 months ago
AFAICT, nobody mentioned the advertisement that AAPL made for the Touch Bar. Now that the Touch Bar is gone, can we watch the William Tell commercial one last time? Thanks!
Score: 4 Votes (Like | Disagree)
PhoenixAnhart Avatar
14 months ago
Did this even need to be an event? This was normally a press release. Underwhelming iMac upgrade too.
Score: 4 Votes (Like | Disagree)
happydude Avatar
14 months ago

('https://www.macrumors.com/2023/11/04/top-stories-scary-fast-event-recap/')

Apple's "Scary Fast" event this week went off about as expected, with Apple showing off its next-generation Mac chips in a couple of product lines during a fast-paced 30-minute presentation.



Our biggest stories this week unsurprisingly delved into Apple's announcements including some early tidbits on the updated MacBook Pro and iMac, a goodbye to the Touch Bar, and more, so read on below for all the details!

Everything Apple Announced During the 'Scary Fast' Event

Trick or treat! Apple this week held its "Scary Fast" event ('https://www.macrumors.com/2023/10/30/everything-apple-announced-october-2023-event/'), focused entirely on the Mac. During the brief presentation, Apple announced new 14-inch and 16-inch MacBook Pro models with M3, M3 Pro, and M3 Max chips, and an updated iMac with the M3 chip.



We've recapped everything that Apple announced during the event ('https://www.macrumors.com/2023/10/30/everything-apple-announced-october-2023-event/') for those who missed it or want to learn more.

Apple Announces New 14-Inch and 16-Inch MacBook Pro Models With M3 Series Chips

The new 14-inch and 16-inch MacBook Pro models are equipped with M3 Pro and M3 Max chips ('https://www.macrumors.com/2023/10/30/apple-announces-m3-macbook-pros/'), and there is now an entry-level 14-inch MacBook Pro available with the standard M3 chip as well.



The new MacBook Pro models are available in a Space Black finish ('https://www.macrumors.com/2023/10/31/space-black-macbook-pro-hands-on-videos/') when configured with the M3 Pro or M3 Max chip, and they are equipped with 20% brighter displays ('https://www.macrumors.com/2023/10/30/new-macbook-pros-20-percent-brighter-displays/') compared to the previous generation.

The new MacBook Pro models are available to order now, and most configurations will launch on Tuesday, November 7.

Apple Announces New iMac With M3 Chip

Apple updated the 24-inch iMac with the M3 chip ('https://www.macrumors.com/2023/10/30/apple-announces-imac-with-m3-chip/') for up to 35% faster performance compared to the previous model with the M1 chip.



The all-in-one desktop computer features the same design and color options as the 2021 model. There are only a few other changes with the new iMac, including Wi-Fi 6E and Bluetooth 5.3 support ('https://www.macrumors.com/2023/10/30/imac-max-memory-wi-fi-6e/').

Contrary to rumors, the Magic Keyboard, Magic Mouse, and Magic Trackpad accessories still have Lightning instead of USB-C ('https://www.macrumors.com/2023/10/30/magic-accessories-still-feature-lightning/').

Apple Discontinues 13-Inch MacBook Pro With Touch Bar

Apple discontinued the 13-inch MacBook Pro following the event ('https://www.macrumors.com/2023/10/30/apple-discontinues-13-inch-macbook-pro/'), meaning that the Touch Bar has now been completely phased out ('https://www.macrumors.com/2023/10/31/touch-bar-discontinued/') after seven years.



The first MacBook Pro models with the Touch Bar were released in October 2016, as part of a controversial redesign that also included a defective butterfly keyboard and the removal of many connectivity options, including an SD card slot, HDMI port, and MagSafe.

First Benchmark Results Surface for M3 Chip in New Macs

The first benchmark results for the standard M3 chip ('https://www.macrumors.com/2023/11/01/m3-chip-benchmark-results/') and the high-end M3 Max chip ('https://www.macrumors.com/2023/11/01/m3-max-chip-benchmark-results/') surfaced in the Geekbench 6 database after Apple's event, providing a closer look at CPU performance improvements.



The results show the M3 chip is around 20% faster than the M2 chip, while the M3 Max chip is around as fast as the M2 Ultra chip ('https://www.macrumors.com/2023/11/01/m3-max-chip-benchmark-results/') that debuted in the Mac Pro and Mac Studio desktop computers earlier this year.

2023 MacBook Pro Buyer's Guide: 20+ Differences Compared

Are you considering purchasing one of the new 14-inch or 16-inch MacBook Pro models? If so, make sure to check out our in-depth 2023 MacBook Pro buyer's guide ('https://www.macrumors.com/guide/macbook-pro-upgraders-buyers-guide/') that compares over 20 features and differences between MacBook Pro generations.



We also shared a buyer's guide comparing the new iMac with the M3 chip to the 2021 model with the M1 chip ('https://www.macrumors.com/guide/m1-vs-m3-imac/') for those who are interested in that computer.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories ('https://mailchi.mp/macrumors/nov-2-2023') like the above recap delivered to your email inbox each week, subscribe to our newsletter ('http://eepurl.com/OHdUX')!

Article Link: Top Stories: Apple Event Delivers MacBook Pro and iMac Updates ('https://www.macrumors.com/2023/11/04/top-stories-scary-fast-event-recap/')
so disappointed we're stuck at 24" with the iMac. where's the 27"?!
Score: 4 Votes (Like | Disagree)
spcopsmac21 Avatar
14 months ago

Are they lighting the world on fire with display sales? Considering the difference between the display and the 27 iMac and one will be completely underwhelmed.

The 24 iMac is actually 23.5 so we are talking about a more than a 15% decrease compared to the 27 iMac. Even in the scary event they tried to zoom into the 23.5 iMac to make the appearance that’s it’s huge, it’s clearly not.

I will gladly pay for a 27+ iMac, I have no intention at all to get the studio display which in all honestly is underwhelming for its price, and beyond disappointing compared to the 27 iMac display.
I agree. A 30” iMac would be great. And the 27” Cinema Display should be $999 at the very VERY most.
Samsung has a 32” 4k display that looks very much like the Cinema Display and does so much more. And it sells for $450.00 on sale.
Apple has it severely overpriced.
I would pay $1599 for a base M3 base larger iMac. I really feel like apple is out of touch with its whole pricing objectives.
Apples advancements over other chips manufactures as slowly vanishing. We’re going to have Hackintosh’s with apple silicon macOS flavors within the next few years.

Continuing to price things as high as they are is just going to continue the current sales slump.
Score: 3 Votes (Like | Disagree)