Apple CEO Tim Cook on Generative AI: 'We're Investing Quite a Bit'
During today's earnings call covering the fourth fiscal quarter of 2023, Apple executives held a Q&A session with analysts and investors. Apple CEO Tim Cook was questioned about how Apple might be able to monetize generative AI, which he of course declined to comment on, but he said that Apple is "investing quite a bit" in AI and that there are going to be product advancements that involve generative AI.
If you zoom out and look at what we've done with AI and machine learning and how we've used it, these are fundamental technology integral to every product we ship.
When we shipped iOS 17, it included features like Personal Voice and Live Voicemail. AI is at the heart of these features. You can go all the way to the life-saving features on the watch and phone, like Fall Detection, Crash Detection, and ECG on the watch. These would not be possible without AI. We don't label them as such, because we labeled them as to what their consumer benefit is, but the fundamental tech behind it is AI and machine learning.
In terms of generative AI, we obviously have work going on. I'm not going to get into detail about it because we really don't do that, but you can bet we're investing. We're investing quite a bit. We're going to do it responsibly. You will see product advancements over time where those technologies are at the heart of it.
Cook said that Apple is planning to be "responsible" when it delves into generative AI technology, and he suggested that features will roll out over time. Current rumors suggest that Apple's is planning some major AI updates for 2024, some of which could use generative AI.
Reports suggest that Apple is spending billions on generative AI research and product development.
Popular Stories
There's now a dedicated Apple Music app for ChatGPT, which allows ChatGPT to make music recommendations and build playlists.
Apple Music can be added to ChatGPT through the Settings section in the Mac app, website, or iOS app. Apple Music is listed under the apps option, and connecting to it requires signing in with your Apple Account for authorization purposes.
ChatGPT can be used to...
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories!
Top Stories
i...
Since the AirPods Pro 3 launched, there have been complaints from users who have noticed a static-like sound or a crackling issue when using the earbuds, particularly when Active Noise Cancellation is on but no media is playing. Users have also run into strange high-pitched whistling sounds that happen intermittently.
We shared the issues back in late October, and despite two subsequent...
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we've heard this week, which serves as a guide to Apple's product plans in 2026 and beyond.
We've organized the info by likely release date, though there are some products that...
Apple Maps no longer offers a Flyover feature that provides users with automated tours of notable landmarks in major cities. The Flyover option appears to have been nixed around when iOS 26 launched, but its removal went largely unnoticed.
Flyover city tours were introduced in 2014 with iOS 8 and OS X Yosemite, using Flyover imagery to generate an aerial tour. Most cities with Flyover...
Wednesday December 17, 2025 10:06 am PST by
Juli CloverApple today provided beta testers with the first releases of upcoming iOS 26.3, iPadOS 26.3, tvOS 26.3, and watchOS 26.3 updates for testing purposes. The public betas come a couple of days after Apple provided the betas to developers.
Anyone can download and install public betas, and all that's required is to sign up on Apple's beta site. Once you've opted in, the software can be...
