Everything Apple Announced During Monday's 'Scary Fast' Event

Apple's "Scary Fast" 5:00 p.m. Pacific Time event was over in the blink of an eye, but if you missed it because of the unusual time, we have a quick overview of everything that Apple announced. If you want to watch the video in full, it only lasted a half an hour, because all Apple introduced was the new M3-series chips in MacBook Pro machines and iMacs.


We've recapped everything that you need to know in this super quick video you can watch before bed or catch in the morning, and we've also rounded up our coverage of the event.

MacBook Pro

iMac

Everything Else

The M3 iMac and ‌MacBook Pro‌ models can be ordered now, with the first orders set to ship out to customers next week. The M3 and M3 Pro machines will be available immediately, while M3 Max machines will ship out later in November.

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Apple Logo Spotlight

Apple to Launch These 20+ Products This Year

Sunday January 25, 2026 6:02 pm PST by
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months. Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...

Top Rated Comments

turbineseaplane Avatar
29 months ago
The only thing that was "scary fast" was the event itself
Score: 43 Votes (Like | Disagree)
Cobra Kai Avatar
29 months ago
They must be saving the Apple Polish Cloth Pro 2 for its own event.
Score: 33 Votes (Like | Disagree)
Velin Avatar
29 months ago
Nice event. Short. Concise. No fluff. No vomit-inducing virtue signaling. More of this please.
Score: 28 Votes (Like | Disagree)
jz0309 Avatar
29 months ago

Gurman for the win. That black color tho. Sleek.
You mean like 2 weeks ago when he changed his mind????
Score: 26 Votes (Like | Disagree)
Account25476 Avatar
29 months ago
One of the most superfluous events of the last 10 years.
Score: 22 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
29 months ago

They must be saving the Apple Polish Cloth Pro 2 for its own event.
Next week at 2am Eastern Time
Score: 16 Votes (Like | Disagree)