Gurman: Apple to Announce New Macs This Month

Apple is planning a Mac-focused product launch, likely including the announcement of a refreshed 24-inch iMac, for the end of this month, Bloomberg's Mark Gurman reports.


In the latest edition of his "Power On" newsletter, Gurman said that Apple is "planning a Mac-centered product launch around the end of this month" that could see the the release of a refreshed 24-inch ‌iMac‌ model, which is long overdue a hardware update. The current model launched in April 2021 and it is the only current-generation Mac left with the M1 chip. Gurman has repeatedly said that Apple's next iMac will skip the M2 and feature the M3 chip instead, but he declined to mention which chip the new machine will feature in this newsletter.

Gurman noted that Apple retail stores are now in short supply of the ‌iMac‌, 13-inch MacBook Pro, and 14- and 16-inch ‌MacBook Pro‌, and many configurations now will not arrive until mid-November, in what he believes is "a clear sign that something is about to happen" regarding these three machines. He added that Apple has "made headway" on new 14-inch and 16-inch MacBook Pros. While the current, M2 Pro and ‌M2‌ Max 14-inch and 16-inch ‌MacBook Pro‌ models launched in January, he thinks that an "additional update the same year would be unusual, but not inconceivable."

Gurman believes that the upcoming Mac announcement will take place on Monday, October 30 or Tuesday, October 31, followed by Apple's earnings call on Thursday, November 2. He does not expect any of the new Macs to feature major changes other than new processors, but mused that there could be minor improvements to their displays.

Gurman also reiterated rumors that next-generation MacBook Air models with M3 chips will not launch until early 2024 and that a larger "pro" version of the ‌iMac‌ with a 32-inch display and a new design is tabled for late 2024 or 2025. Mac redesigns are apparently likely to occur when Apple begins adding touchscreens to the lineup further in the future.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...

Top Rated Comments

NoSoup4U Avatar
19 months ago
Not even two days ago, no new products for the rest of the year? Now a large suite of Macs?

Whiplash

https://www.macrumors.com/2023/10/20/no-new-macs-or-ipads-expected-rest-of-2023/
Score: 47 Votes (Like | Disagree)
MacBird Avatar
19 months ago
I'm wondering what all the people with a 27'' Intel iMac are going to do now that the 2017 model can't be updated to Sonoma. I doubt that most of them would be happy with a 24'' iMac. I guess macMini or Studio and a larger display as it does not look as if there is going to be a new 27'' iMac in the lineup.
Score: 33 Votes (Like | Disagree)
uller6 Avatar
19 months ago
Exciting news! I still love my M1 iMac it’s super fast super sleek and super silent.
Score: 29 Votes (Like | Disagree)
upthetoffees Avatar
19 months ago

who da heck uses 24 inch monitor these days.....
Exactly and there's so many people waiting for the new 27", it's been ages and would sell like host cakes. Very strange that the flagship (yes the pro was niche) has been neglected like this.
Score: 24 Votes (Like | Disagree)
abatabia Avatar
19 months ago
The iMac yes, but a 14/16 MBP update so soon smells like iPad 3-4 all over again.

My uneducated guess is M2 iMac spec bump and that's it.
Score: 22 Votes (Like | Disagree)
HiVolt Avatar
19 months ago
If it's just an M2, why did they wait so long?
Score: 22 Votes (Like | Disagree)