Apple Rumored to Follow ChatGPT With Generative AI Features on iPhone as Soon as iOS 18

Apple plans to start implementing generative AI technology on the iPhone and iPad in late 2024 at the earliest, according to Jeff Pu, an analyst who covers Apple's supply chain for Hong Kong-based investment firm Haitong International Securities.

iOS 18 Mock Siri Feature Baubles
In a research note on Wednesday, Pu said his supply chain checks suggest that Apple is likely to build a few hundred AI servers in 2023, and significantly more next year. He believes Apple will offer a combination of cloud-based AI and so-called "edge AI," which involves more on-device data processing. He added that patience will be required with Apple's rollout of generative AI, as the company considers how to use and process personal data in a way that aligns with its commitment to customer privacy.

If met, the late 2024 timeframe would mean that Apple could begin rolling out generative AI features starting with iOS 18 and iPadOS 18, but it remains to be seen how it uses the technology. The Information last month reported that Apple plans to incorporate large language models into Siri to let users automate complex tasks, a feature that would involve deeper integration with the Shortcuts app. The report said this feature is expected to be released in an iPhone software update next year, so it could be part of iOS 18.

In August, supply chain analyst Ming-Chi Kuo said Apple's generative AI efforts were "significantly behind its competitors," so it's unclear if the late 2024 timeframe is realistic. It is possible the technology will not be ready until 2025 and onwards.

Generative AI surged in popularity last year when OpenAI released ChatGPT, a chatbot that can respond to questions and other prompts. Google and Microsoft released similar chatbots earlier this year, as more companies race into the space. The chatbots are trained on large language models, allowing them to respond like a human.

In July, Bloomberg's Mark Gurman said Apple was internally testing a "ChatGPT-like" chatbot nicknamed "Apple GPT," but he said the company had yet to "devise a clear strategy" for releasing generative AI tools to the public.

Apple has publicly confirmed its interest in generative AI, and it has mentioned the technology in job listings posted on its website in recent months.

"We've been working on generative AI for years and have done a lot of research," said Apple CEO Tim Cook, in an interview with Forbes last month. "And we're going to approach it really thoughtfully and think about it deeply, because we're fully aware of the not-good uses that it can have, and the issues around bias and hallucination and so forth."

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Popular Stories

iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
Generic iPhone 17 Feature With Full Width Dynamic Island

Latest iPhone 17 Series CAD Images in Line With Redesign Rumors

Friday February 28, 2025 2:51 am PST by
Apple is expected to embrace a new camera system design for some models in its upcoming iPhone 17 series, and the latest purported CAD images don't deviate from what we have been hearing lately about Apple's new lineup. If you do not like the sound of an iPhone with a Google Pixel-style camera bar, look away now. Seasoned leaker Sonny Dickson shared the following images in a post on X...
iphone 16e usb c feature

Apple Provides Reason for iPhone 16e's Lack of MagSafe

Friday February 28, 2025 4:39 am PST by
Apple has offered a reason why the iPhone 16e doesn't include MagSafe, one of the more notable omissions from its latest entry-level smartphone. According to Apple representatives who spoke to Daring Fireball's John Gruber, MagSafe is not included in the iPhone 16e because "most people in the iPhone 16e's target audience exclusively charge their phones by plugging them into a charging...
apple intelligence black

These New Apple Intelligence Features Are Coming in iOS 18.4

Friday February 28, 2025 3:17 pm PST by
iOS 18.4 was supposed to bring new Apple Intelligence Siri features, but Apple ended up needing to pull those capabilities from the update to continue testing. There are fewer new Apple Intelligence additions now, but there are still some new features that will make the update worth installing when it comes out in April. Priority Notifications Apple introduced Priority Notifications back at ...
cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
iOS 19 Roundup Feature

iOS 19 Rumored to Include These New Features for Your iPhone

Saturday March 1, 2025 11:00 am PST by
iOS 19 is still around three months away from being unveiled, but there are plenty of rumors about the upcoming update. Below, we recap iOS 19 rumors so far. Redesigned Camera App A leak earlier this year allegedly revealed a redesigned Camera app coming with iOS 19. On his YouTube channel Front Page Tech in January, Jon Prosser shared a video showing what the new Camera app will...
apple c1

How Fast is Apple's First-Ever 5G Modem? The Results Are Surprising

Friday February 28, 2025 10:08 am PST by
iPhone 16e reviews are now out, and Apple's custom-designed C1 modem has been put to the test. The results so far are quite surprising, as the C1's speeds are not as slow compared to Qualcomm modems as originally expected. While the C1 does not support ultra-fast mmWave 5G in the U.S., it appears to offer comparable 5G performance to Qualcomm's Snapdragon X71 modem found in the iPhone 16,...

Top Rated Comments

mcmehrtens Avatar
18 months ago
I am extremely content with Apple taking their time incorporating generative AI and LLMs into the ecosystem.

The competition seems to be throwing things at the wall to see what sticks. I’d much rather have a polished, highly-functional, useful generative AI implementation than a half-baked one.

I’m particularly concerned about the data and privacy implications of generative AI and LLMs. As the article alludes to, I believe this is the primary reason Apple is taking much longer than Google, Microsoft, OpenAI, etc. to roll out the headlining AI features.
Score: 26 Votes (Like | Disagree)
Fuzzball84 Avatar
18 months ago
Despite Apple having a reputation of being late to the party... they also have a reputation for redefining spaces in tech...

So I think when they do release this... you can be pretty certain they will make a good effort and get most of it right... plus their Neural Engine hardware is amongst the best.

Plus, I trust them on privacy way more than Google.
Score: 21 Votes (Like | Disagree)
Godspeed8230 Avatar
18 months ago
How are they going to come up with anything remotely resembling AI if they cannot get the basics right? :D I am rooting for Apple but Siri is a complete mess.



For Apple building a generative AI feels a bit like Apple trying to compete with Google Maps with their very own Apple Maps. Despite their efforts Google Maps is and probably always will be light years ahead.

Attachment Image
Score: 18 Votes (Like | Disagree)
pugxiwawa Avatar
18 months ago
As usual, fashionably late to the party. Only hope is that it's not based on Siri.
Score: 16 Votes (Like | Disagree)
sw1tcher Avatar
18 months ago
Will it be called SiriGPT? Though since Apple loves using + and Pro/Ultra, maybe Siri+, Siri Pro, or Siri Ultra?
Score: 14 Votes (Like | Disagree)
klasma Avatar
18 months ago
Should be “as late as iOS 18”.
Score: 14 Votes (Like | Disagree)