'Green Bubbles and Blue Bubbles Want to Be Together' Says Samsung Ad Pushing Apple to Adopt RCS
Samsung today joined Google in attempting to convince Apple to adopt the Rich Communication Services or RCS messaging standard that Google has been pushing.
In a short ad that's a riff on Romeo and Juliet, Samsung features two smartphone interfaces texting each other. "Juliet" is the
iPhone in the metaphor and her parents (aka Apple) won't allow for the adoption of RCS. "What did green ever do to them? We're bubbles too," laments the "Romeo" Android smartphone. "And literally everyone wants us to be together. Ugh," writes Juliet.
It's ultimately a bit of a confusing ad, but Samsung makes it clear with the title of the video: "Green bubbles and blue bubbles want to be together." Samsung also includes the "Help Apple #GetTheMessage" tagline and hashtag that Google has been using for its RCS campaign.
Google has been hounding Apple about adopting RCS for several years now using ads, billboards, websites, social media campaigns, and more, but Apple has refused.
RCS, or Rich Communication Services, is a communication protocol designed by and adopted by Google. Google has been pushing Apple to implement support for RCS, but Apple devices continue to support the older SMS protocol. Google claims that Apple is responsible for all the issues that Android and iPhone users have texting one another, including lack of encryption, broken group chats, pixelated pictures and videos, and the green bubbles.
Apple CEO Tim Cook in September 2022 said that RCS is not a priority for Apple and that it is not a feature that iPhone users are asking for.
Popular Stories
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
