Apple CEO Tim Cook Talks the Future of iPhone, Driving an EV, and More in New Interview
Apple CEO Tim Cook has explained why the company releases a new iPhone every year, what the device will be like in the future, what he is personally doing to reduce his carbon footprint, and more in a new interview with Brut.
The brief interview, shot at an Apple data center and solar power facility in Denmark, delves mainly into Cook's opinion on various environmental issues such as "greenwashing." Cook explained that Apple wants to contrast its secrecy about its products with openness about its environmental efforts because it wants to be copied by others. Cook added that Apple still has more work to do in terms of renewable power and use of recycled materials to reach its environmental goals.
When asked if "we really need a new iPhone every year," Cook answered:
I think having an iPhone every year for those people that want it is a great thing. And what we do is we allow people to trade in their phone. And so we then resell that phone if it's still working. And if it's not working, we've got ways of disassembling it and taking the materials to make a new iPhone out of.
The interviewer then asked what the iPhone will be like 20 or 30 years into the future:
I think it'll be carbon neutral. I think obviously it will be way ahead of where it currently is, but I wouldn't want to give you all of our secrets in that regard. I'll just say from an environmental point of view, it'll be carbon neutral.
When asked what Cook does personally to help the environment, he responded:
I do drive an electric car. I try to avoid plastics and plastic bottles. I recycle. I compost. All of these things I try to do, everything I do, I try my best to do something that has a lower carbon footprint.
See the full interview video over on Brut.'s website or TikTok.
Popular Stories
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
Earlier this month, we reported about some iPhone users temporarily losing all of their notes in the Notes app after accepting Apple's updated iCloud terms and conditions. Apple has now indirectly acknowledged this issue in a new support document that outlines steps to follow if your iCloud notes are not appearing on your iPhone, iPad, or Vision Pro.
Fortunately, the notes can be re-synced...
It appears that Apple is discontinuing the Lightning to 3.5mm headphone jack adapter that it released alongside the iPhone 7 and iPhone 7 Plus in 2016.
The adapter was recently listed as "sold out" on Apple's online store in the U.S. and most other countries, according to MacRumors contributor Aaron Perris. The adapter remains available from Apple in only a handful of countries, such as...
