Apple CEO Tim Cook on Using Vision Pro: 'It's an Aha Moment'
Apple CEO Tim Cook said in an interview with The Independent that the upcoming Vision Pro is part of his nightly routine, and that it has convinced him that spatial computing is the future. He described using the Vision Pro as an industry-defining "aha" moment.
"There are huge differences in how people look at it, depending on if they've read about it or actually tried it," said Cook. "I believe even more about how profound spatial computing is. When you've tried it, it's an aha moment, and you only have a few of those in a lifetime."
While analysts don't expect the Vision Pro headset to sell well during its first year of availability, and have expressed skepticism about Apple's ability to bring costs down, Cook remains positive about the headset's future impact.
Cook has been in Europe to meet with app developers, and he said that so far, Apple is seeing "some incredible work." He went on to explain that there's "so much [developer] excitement out there" over the headset, which is set to come out in 2024.
The headset will have a gaming focus, and Apple is solidifying its reputation for gaming with the iPhone 15 Pro models. There's an A17 Pro in the iPhone 15 Pro and Pro Max that allows for console-quality gaming, and Apple is working with developers to bring console games to the device. Cook said that Apple is "very serious" about gaming and that it is "not a hobby" for the company. "We're putting all of ourselves out there," he said.
Cook's full interview, which also includes some tidbits about apps being created for Vision Pro, can be read at The Independent.
Popular Stories
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.
Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year.
First up...
