Tim Cook Watched Entire Third Season of 'Ted Lasso' on Apple Vision Pro, Which Remains on Track for Early 2024

Apple CEO Tim Cook confirmed in an interview with CBS Sunday Morning's John Dickerson that the company's Vision Pro headset remains on schedule for release in early 2024, and revealed that he's already using it on a regular basis.


When asked how he uses the upcoming headset, Cook said he watched "the entire third season of 'Ted Lasso' on the Vision Pro," and admitted there are "some things I have access to that other people don't have access to, so I'm doing that, but that I can't talk to you about."

Cook went on to say that the challenges Apple has faced creating the headset are "more complex" than making something like the iPhone, so it requires "more innovation, not only in the development but also in the manufacturing." However, the Apple chief batted away any suggestion that the company was facing production issues with the Vision Pro, saying the device was "on track" for a launch early next year.

In the course of the interview, Cook also touched on other topics including Apple's environmental initiatives (he hopes other companies "rip it off"), whether Apple should be advertising on X, formerly known as Twitter, when its owner Elon Musk has been accused of promoting anti-Semitism on the platform ("It's something we constantly ask ourselves"), and the post-pandemic return to working in the office.

In between a walk-and-talk around Apple's Austin, Texas campus, Cook was also filmed taking a sales call with a surprised customer. "The caller wanted to upgrade their iPhone," Cook later explained to Dickerson. When asked if he told her to hold out for the iPhone 15, Cook laughed. "I didn't exactly say that."

You can watch the full interview above or view it on YouTube here.

Related Roundup: Apple Vision Pro
Tags: CBS, Tim Cook
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

Burai Avatar
29 months ago
This is the prototype he used to be able to sit through Ted Lasso season 3:

Score: 38 Votes (Like | Disagree)
cableguy84 Avatar
29 months ago
Yea of course he did
Score: 22 Votes (Like | Disagree)
NARadyk Avatar
29 months ago
But why? Use your TV.
Score: 20 Votes (Like | Disagree)
klasma Avatar
29 months ago
What a wholesome, engaged and visionary CEO, gotta buy more Apple product!
Score: 14 Votes (Like | Disagree)
ApostolisApo Avatar
29 months ago
This will be primarily a dev machine. Save your hate for when a mass market device comes out. You will have plenty of time to embarrass yourselves then :)
Score: 13 Votes (Like | Disagree)
Contact_Feanor Avatar
29 months ago

With the promised battery life you wouldn’t even be able to get through two full episodes on a single charge.
Especially since the newer episodes of that show are usually over an hour.
Instead of like 32 minutes as the first seasons episodes were
When I'm watching movies on my laptop, I usually keep them plugged in. When I'd be watching movies at home on a Vision device, I don't see any reason why I'd do it on battery (unlike, say, on a plane or -ahem- the toilet ?).
Score: 11 Votes (Like | Disagree)