Apple Showcases iPhone 15 Pro's Titanium Chassis in New Ad

Thursday September 14, 2023 11:47 pm PDT by Tim Hardwick

Apple today shared an ad for the iPhone 15 Pro, exclusively highlighting the new titanium finish of the devices.

The 38-second spot depicts a titanium fragment exploding into view and torpedoing through the Solar System towards the surface of the Earth. "From the edge of the universe... to the palm of your hand," reads the ad's tagline.

Might meets light. Introducing the new titanium iPhone 15 Pro. Featuring a whole new level of gaming performance with the A17 Pro chip. A more versatile, more advanced Pro camera system. And an aerospace-grade titanium design. iPhone 15 Pro and iPhone 15 Pro Max are our lightest, most powerful Pro models ever.

For the iPhone 15 Pro and ‌iPhone 15 Pro‌ Max, Apple is using a new titanium frame rather than a stainless steel frame, which cuts down on weight. The ‌iPhone 15 Pro‌ and ‌iPhone 15 Pro‌ Max are approximately nine percent lighter than the iPhone 14 Pro and ‌iPhone 14 Pro‌ Max, yet the chassis is more durable.

The use of titanium on the ‌iPhone 15 Pro‌ also brings with it a change to the chassis finish. Previously, all Pro iPhones used heavily polished stainless steel with a mirror finish as the chassis material. The ‌iPhone 15 Pro‌ has a brushed finish that is considerably less reflective than the finish of previous Pro iPhones, and is also less prone to fingerprints.

Apple's iPhone 15 and ‌iPhone 15‌ Plus continue to feature a chassis made from aluminum. Pre-orders for all iPhone 15 models begin on Friday, September 15, with in-store availability beginning a week later on September 22.

Tag: Ads

Popular Stories

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by Joe Rossignol

In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...

• 120 comments

Everything Coming in the 2026 Apple TV 4K

Wednesday July 8, 2026 4:51 pm PDT by Juli Clover

The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27. Design Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...

• 175 comments

apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 6 U.S. States

Thursday July 9, 2026 7:29 am PDT by Joe Rossignol

In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. To set up the feature, open the Wallet app on the iPhone and tap on the plus sign in the top-right corner. Next, tap on Driver's License and ID Cards,...

Top Rated Comments

contacos

37 months ago

I am sure people who care, already know what Titanium is, Apple did not invent it. That is their sales pitch? What is next? An Apple Ad promoting the USB 2 speed on iPhone 15?

(Yes, I am tired and grumpy this morning)

Score: 12 Votes (Like | Disagree)

Skyscraperfan

37 months ago

I used to think that Titanium is really expensive, but in fact it costs just a few dollars per kilo. With one kilo you can produce a lot of iPhone frames though. So it is just a few Cents per iPhone. Not sure how much manufacturing costs, but Apple would not do it if it was really expensive.

Score: 10 Votes (Like | Disagree)