Apple Discounts MLS Season Pass

Apple today dropped the price of the MLS Season Pass to $29 for the rest of the season, allowing soccer fans to get access at a discount.

apple tv mls season pass
As noted by TechCrunch, MLS is $14.99 per month or $29 for the remainder of the 2023 season. Apple TV+ subscribers can get the MLS Pass for $13 per month, or $25 for the rest of the season. When the season began in February, access was priced at $79 for ‌Apple TV‌+ subscribers or $99 for those without a subscription.

The 2023 Major League Soccer season will run through October 21, and the MLS Season Pass will also include live coverage of the playoffs that are set to take place from October 25 to December 9.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
iOS 18

iOS 18.3.2 Update Coming Soon for iPhones

Monday March 10, 2025 7:25 am PDT by
Apple employees are internally testing iOS 18.3.2 for iPhones, according to our website's visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update should be released in the next week or two. iOS 18.3.2 will be a minor update that addresses software bugs and/or security vulnerabilities. Don't expect any new features. iOS 18.3.2 will be an interim...
iOS 18

Apple Releases iOS 18.3.2 With Bug Fixes

Tuesday March 11, 2025 10:33 am PDT by
Apple today released iOS 18.3.2 and iPadOS 18.3.2, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.2 and iOS 18.3.2 come a month after Apple released iOS 18.3.1 and iPadOS 18.3.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release...
Apple Maps vs Google Maps Feature

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by
iPhones are finally getting a much-requested setting, but availability is limited. The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...

Top Rated Comments

robgreene Avatar
20 months ago

I think the problem here is that the MLS is a product without a solid target audience.

Most hardcore football fans won’t care much for the MLS because of the skill ceiling (see Messi v. the rest of MLS) and would much rather prefer access to European football, and the ones that don’t care for European football also won’t care much for MLS.

This leaves a sliver of a demographic for whom football is more of a curiosity in between other sports, and I don’t think that demographic is broad enough to sustain the MLS product.

Which is probably why they’re throwing around discounts and deals in an effort to attract people.

I think the only way forward is to try and secure more rights so that the MLS package can be broadened into a general football package that includes juggernauts such as UEFA, Premier League and Bundesliga.
The reason for the discount is not because the product is failing. In fact, subscriptions have doubled in the past month since Messi's arrival. The reason for the discount is because there are 7 games left (plus playoffs) in a 34-game regular season. It doesn't make sense to charge the original $79/99 price when 80% of the regular season matches have already been played.

Look around at other sports leagues. You'll find similar promotions mid-season.
Score: 12 Votes (Like | Disagree)
poseidondev Avatar
20 months ago
I think the problem here is that the MLS is a product without a solid target audience.

Most hardcore football fans won’t care much for the MLS because of the skill ceiling (see Messi v. the rest of MLS) and would much rather prefer access to European football, and the ones that don’t care for European football also won’t care much for MLS.

This leaves a sliver of a demographic for whom football is more of a curiosity in between other sports, and I don’t think that demographic is broad enough to sustain the MLS product.

Which is probably why they’re throwing around discounts and deals in an effort to attract people.

I think the only way forward is to try and secure more rights so that the MLS package can be broadened into a general football package that includes juggernauts such as UEFA, Premier League and Bundesliga.
Score: 8 Votes (Like | Disagree)
Baritone_Guy Avatar
20 months ago
If you have T-Mobile make sure to check on their site for this. I got it as a Magenta subscriber. Hopefully we get it again next year.
Score: 6 Votes (Like | Disagree)
BuffaloTF Avatar
20 months ago

I believe Apple is asking way too much for an MLS subscription which is the reason for this discount.
You couldn’t be more wrong. There’s 6 weeks left in the season. It’s a discount, because every annual sports subscription discounts after 3/4 of the season is over. MLB.tv was discounted 50% after the All Star Break, for example. Standard industry fare.
Score: 5 Votes (Like | Disagree)
iFishishh Avatar
20 months ago
I’m guessing Apple didn’t hit the projected subscribers that were hoping for around this quarter. Sucks that in order to watch Messi play now, you need an Apple subscription. They should just sell off their MLS streaming rights to the next highest bidder. Make soccer available to all in our country to watch for free and watch the USA become a force to be reckoned with. It pains me to see how terrible we do compared to other countries
Score: 5 Votes (Like | Disagree)
HiVolt Avatar
20 months ago

Same! I've really enjoyed watching Messi dominate. It's like he activated a cheat code.
He is the cheat code, for north american soccer. lol.
Score: 5 Votes (Like | Disagree)