China in the second quarter became the biggest iPhone market in the world, overtaking the United States for the first time in history, based on data analyzed by global market research company TechInsights (via The Elec).
According to the research firm's Global Shipment Report, China accounted for 24% of all iPhone shipments in Q2 2023, while the U.S. market accounted for 21%.
The sluggish U.S. smartphone market in the second quarter is said to have been due to the psychology of consumers delaying the purchase of new phones in anticipation of new iPhone models launching in the second half of this year. However, TechInsight said its results at the same time reflected "China's [growing] economic power, the burgeoning middle class, and the premium phone preferences of Chinese consumers."
iPhone 14 Pro Max Was Best-Selling Model
Asian consumers have long been known to prefer larger-sized smartphones, and a separate analysis suggests this factor may have boosted overall sales of iPhone 14 Pro Max models. According to Omdia's Smartphone Model Market Tracker for 2Q23, in the January-to-June period, Apple's iPhone 14 Pro Max shipped 26.5 million units globally — the most out of any model from any manufacturer. The iPhone 14 Pro came in second place with 21 million units.
There were no devices from Chinese manufacturers in the top 10, following double-digit declines from 2022 due to a slump in the mid- to low-end smartphone market. Last year, the iPhone 13 was the bestselling device on the market, indicating a preference among consumers for entry-level rather than top-end devices. The landscape appears to have changed since then, with successive smartphones offering incremental upgrades over wholesale changes and a growing malaise among consumers pushing them to higher-end models.
That trend is expected to continue, and Apple will likely milk the situation this year by further differentiating between its iPhone 15 and iPhone 15 Pro lineup. Not only is Apple expected to make its new, more powerful A17 processor exclusive to the iPhone 15 Pro, the company is also expected to segment its higher tier options by reserving periscope zoom lens technology for the top-end iPhone 15 Pro Max as a standout feature.
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Sunday January 19, 2025 6:58 am PST by Joe Rossignol
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Saturday January 18, 2025 10:28 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
Friday January 17, 2025 3:38 pm PST by Juli Clover
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
Sunday January 19, 2025 6:02 am PST by Joe Rossignol
Apple plans to expand the iPhone's redesigned Mail app to the Mac starting with macOS 15.4, according to Bloomberg's Mark Gurman.
The first macOS 15.4 beta should be made available in the coming weeks, and Apple has previously suggested that the iOS 18.4, iPadOS 18.4, and macOS 15.4 series of software updates will be released to the public in April.
The revamped Mail app debuted on all...
Sunday January 19, 2025 8:25 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
I many Asian countries it is expected that you always buy the most expensive stuff that you can afford. So if you do not have an expensive phone, people will think you are poor and have less respect for you. The same is true for clothes, cars, houses and other stuff.
So, it's basically the same as in Western countries.
I many Asian countries it is expected that you always buy the most expensive stuff that you can afford. So if you do not have an expensive phone, people will think you are poor and have less respect for you. The same is true for clothes, cars, houses and other stuff. That is typical in economies that are quite new to capitalism and have a huge GPD growth.
People in China pay insane amounts of money on luxury brands, even if they can hardly afford them. It might take a few more decades before they will realize that buying things to impress other people is a waste of money. Until then they will buy a lot of much too expensive cars and other stuff.
Most Chinese do not really have the money to afford an iPhone, but they will do it anyway because of social pressure. Of course there are many rich people in China, but only 100 million or so of the 1.4 billion have an income that would be considered at least average in a western country.
In China you can even buy phone cases that make other phones look like an iPhone. That shocked me very much.
I many Asian countries it is expected that you always buy the most expensive stuff that you can afford. So if you do not have an expensive phone, people will think you are poor and have less respect for you. The same is true for clothes, cars, houses and other stuff. That is typical in economies that are quite new to capitalism and have a huge GPD growth.
People in China pay insane amounts of money on luxury brands, even if they can hardly afford them. It might take a few more decades before they will realize that buying things to impress other people is a waste of money. Until then they will buy a lot of much too expensive cars and other stuff.
Most Chinese do not really have the money to afford an iPhone, but they will do it anyway because of social pressure. Of course there are many rich people in China, but only 100 million or so of the 1.4 billion have an income that would be considered at least average in a western country.
In China you can even buy phone cases that make other phones look like an iPhone. That shocked me very much.
Apple products & iPhone in particular, have been aspirational products since their launch, it's hardly surprising that people in many country's aspire to have the best. Also the fact is, that Apple products last twice as long as Android & PC, so smart people recognise, that long term, they're actually cheaper and better value for money. For instance I've got a MacBook Pro 13" M1, it's almost 3 years old, never gone wrong on me and it's still worth over £500, I would be lucky to get £150 for an equivalent PC. My 13 Pro is still worth over £700 after 2 years and so on......
