'iPhone 15 Ultra' Could Still Replace 'Pro Max' Model This Year
Apple's upcoming high-end 6.7-inch iPhone 15 model may be called the "iPhone 15 Ultra" after all, replacing the "Pro Max" title, a new rumor claims.
In a September 2022 edition of his weekly "Power On" newsletter, Bloomberg's Mark Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro Max this year. While the name change was prevalent in several rumors from influential sources like Apple analyst Ming-Chi Kuo in late 2022 and early 2023, the idea has since faded and emphasis has shifted to Apple releasing such a model as a new high-end device next year instead. Now, AppleInsider's Andrew O'Hara claims that the "iPhone 15 Ultra" name is back:
O'Hara does not have much of a track record for Apple rumors, but he did share accurate renders of the second-generation AirPods Pro before they launched last year. With its larger display, longer battery life, and periscope telephoto camera with 6x optical zoom, the top-tier iPhone could justify the "Ultra" moniker.
Apple's naming choices are subject to change throughout a product's development process, often explaining why new devices are titled differently to what rumors have come to suggest. For example, the AirPods Max were largely expected to be called the "AirPods Studio." Most recently, visionOS was widely expected to be called "xrOS." The rumored name was found littered throughout Apple's materials following WWDC, indicating that visionOS was a last-minute switch. Whether Apple will change the name of its "Pro Max" model this year is unknown, but the idea was likely under consideration at minimum and could still be on the table.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
