Setapp Planning to Launch Alternative App Store for iOS in Europe

App subscription service Setapp today announced plans to launch an alternative app store for iOS and iPadOS in 2024.

Setapp Europe Feature 1
The European Union's Digital Markets Act (DMA), which came into effect on November 1, 2022, requires "gatekeeper" companies to open up their services and platforms to other companies and developers. The DMA will have a significant impact on Apple's platforms, and it could result in Apple being forced to make major changes to the ‌App Store‌, Messages, FaceTime, Siri, and more.

Apple is expected to be compelled to allow users to download apps from outside its official ‌App Store‌. Otherwise known as sideloading, the change would allow customers to download apps without needing to use the ‌App Store‌, which would mean developers wouldn't need to pay Apple's 15 to 30 percent fees.

Apple is believed to be planning to implement sideloading support in iOS 17 to comply with the new European regulations by next year. Apple must comply with the DMA or it risks fines of as much as 20 percent of its global revenue.

Setapp offers a large collection of Mac apps in a single subscription service. The company's new app store for iOS and iPadOS will ensure that users can access universal Setapp apps on other devices, as well as a range of apps new to the Setapp catalog from over 30 developers.

Users interested in being among the first to try Setapp's alternative app store once it is available can now sign up to a waiting list. It will be available in the European Union only.

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
Generic iOS 18

Apple Seeds iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More

Monday March 24, 2025 10:07 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas. iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update. With iOS 18.4, Apple is adding the Priority Notifications...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Foldable iPhone 2023 Feature Iridescent Search

Foldable iPhone Expected to Launch Next Year, Costing Around $2,000

Monday March 24, 2025 3:43 am PDT by
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
iOS 19 Rounded UI Elements Light

iOS 19: What to Expect From Apple's Dramatic Design Overhaul?

Monday March 24, 2025 9:47 am PDT by
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...

Top Rated Comments

Spaceboi Scaphandre Avatar
21 months ago

re: DMA - I think that is a dumb move. I am not comfortable having a "side load" on my iPhone due to security issues.
Well it's a good thing YOU DON'T HAVE TO. Just like on Android it is completely optional. You don't want to sideload, you don't have to. Keep the toggle off and stick with the Apple App Store. But it's there if you want to ever change your mind and want to venture outside of the walled garden.
Score: 23 Votes (Like | Disagree)
sw1tcher Avatar
21 months ago

re: DMA - I think that is a dumb move. I am not comfortable having a "side load" on my iPhone due to security issues.
Yeah, this is a dumb move by the DMA. No iPhone user should be forced to get their apps from Setapp and....

Wait a second. You're not being forced to use Setapp. Or sideload. Or do anything. This is being provided as an option to Apple's App Store.

Option ('https://www.merriam-webster.com/dictionary/option'):
1. an act of choosing
2. the power or right to choose : freedom of choice
3. something that may be chosen: such as
a : an alternative course of action
b : an item that is offered in addition to or in place of standard equipment



Don't feel comfortable using Setapp? Don't use it, use the Apple App Store instead.

Crazy that consumers would complain about having more options.

Attachment Image
Score: 20 Votes (Like | Disagree)
Akrapovic Avatar
21 months ago

If you are in America, it won’t bother you then and you can stay nice and comfy. For us in Europe, this will provide greater flexibility and usability for our IOS devices.

Setapp are based in Cork in Ireland!! Yay!!!!
SetApp are Ukranian (they're MacPaw). The company is registered in Ireland for tax purposes.
Score: 18 Votes (Like | Disagree)
sw1tcher Avatar
21 months ago

Wrong. There's much more opportunities for fraud on mobile devices. There's much devices available. More verifications won't do it. Just watch fraud videos on YouTube. So much people are still clicking on email links. It's a business on itself.

Yes very true. Leave the Walled Garden at your own risk. I’ve heard one identity theft hack will negatively affect you and your credit for the rest of your life. No thanks!
I agree. Just look at all scam/fake apps and the fraud being perpetrated on the Google Play Store.

https://www.macrumors.com/2022/02/21/indie-developer-scam-clone-app-store/

https://www.macrumors.com/2021/02/09/scam-apps-ios-making-millions-revenue/

https://www.macrumors.com/2021/03/30/bitcoin-scam-app-costs-iphone-user-life-savings/

https://www.macrumors.com/2022/09/26/ios-app-store-ad-fraud/

https://www.macrumors.com/2021/03/18/apple-hit-with-lawsuit-from-developer

https://www.macrumors.com/2022/02/21/indie-developer-scam-clone-app-store/

https://www.macrumors.com/2021/04/07/developer-highlights-scam-apps-iap/


Oh, wait. This is Apple's App Store. ?
Score: 16 Votes (Like | Disagree)
iZac Avatar
21 months ago
I hope the UK is still considered part of ‘Europe
Score: 15 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
21 months ago
Forget Setapp. How about Cydia? I'd kill for Cydia to finally become a legit alternative app store, no longer requiring jailbreaking
Score: 13 Votes (Like | Disagree)