Gurman: Apple Planning Major 'Apple Watch X' Redesign to Introduce New Band System and More

Apple is planning a complete revamp of the Apple Watch for the device's tenth anniversary, according to Bloomberg's Mark Gurman.

f1662570472
In the latest edition of his "Power On" newsletter, Gurman dubs the overhauled device "Apple Watch X," similar to 2017's iPhone X that celebrated ten years of the ‌iPhone‌. Since the original Apple Watch was unveiled in 2014 and launched in 2015, Gurman is unsure whether the Apple Watch X will be released in 2024 or 2025.

Apple is apparently working on a thinner casing for the Apple Watch X, as well as different ways for bands to attach to the device. The mechanism for connecting bands to the Apple Watch's casing has remained the same since the device's introduction, allowing bands to be compatible throughout different generations of the Apple Watch.


Individuals involved in developing new Apple Watch models told Gurman that the existing band system takes up a large amount of space that could be better utilized for bigger batteries or other internal components. As such, Apple is now considering a magnetic band attachment system, but it is currently unclear whether it will be ready or present on the Apple Watch X.

The Apple Watch X could also coincide with Apple's introduction of microLED display technology, which surpasses the color and clarity of existing OLED screens. It may also be the first Apple Watch to feature blood pressure monitoring.

Gurman added that the Apple Watch Series 9 is due to be only a "minor refresh," similar to the incremental updates that the device has received in recent years. The new devices are expected to receive faster processors and new color options, but will otherwise be largely the same as the existing models. Gurman says it is "arguably the most minor upgrade in the product's history."

As a result, Apple has recently been considering switching the Apple Watch away from an annual upgrade cycle to offer more substantial updates less frequently, Gurman says. He noted that the iPad started with an annual upgrade cycle, but this has now slowed to a refresh around every 18 months or so.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Windows Vista

Apple Might Be Having Its Windows Vista Moment, Says Analyst

Thursday March 20, 2025 6:52 am PDT by
Is Apple experiencing a "Vista-like drift into systemically poor execution?" That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple Says iPhone Driver's Licenses Coming to These 8 U.S. States, But Rollout Remains Slow

Wednesday March 19, 2025 6:55 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly. It has been three and a half years since Apple first announced the...
iPhone 17 Pro Render Front Page Tech

Latest iPhone 17 Pro Dummies Highlight Apple's New Part-Glass Design

Thursday March 20, 2025 5:27 am PDT by
Seasoned leaker Sonny Dickson has shared more dummy models of Apple's upcoming iPhone 17 series, with the latest lot revealing a noticeable shift in Apple's iPhone Pro model design that goes beyond the much-talked-about new rear camera bar. Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 18, 2025 9:13 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
CarPlay GM EV

GM Reportedly Blocks Dealership From Installing CarPlay in Newer EVs

Friday March 21, 2025 8:22 am PDT by
A few years ago, the American automaker General Motors (GM) announced that it would be phasing out support for CarPlay and Android Auto in its new electric vehicles, in favor of its own software platform. It was a controversial decision, as many drivers who are in the market for a new vehicle consider CarPlay to be a must-have feature. Looking to capitalize on the situation, one GM...

Top Rated Comments

HeavenDynamic Avatar
21 months ago
Thinking about the 50+ official Watch bands I bought since 2015
Score: 80 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
21 months ago
That’s good stuff!

Hopefully, battery life can be extended to 7 Days on a single charge.
Score: 66 Votes (Like | Disagree)
tomtad Avatar
21 months ago
This is nonsense. Gurman talks about making the watch chassis thinner. I mean if anything they’ll be wanting to make it thicker unless some magical battery has been invented given battery life isn’t exactly one of the Watches strong suits.

And the magnetic attaching bands have two major flaws which is why they didn’t go this route in the first place. It would make your watch easy to steal, just grab your watch and it will detach. And you won’t be able to have your watch strap tight for workouts.

Clearly if Apple was going to fundamentally change the watch straps they’d have done it will the launch of the Ultra. And they stuck with the same mechanism so it’s clearly not changing any time soon.

This is complete fiction from Gurman other than it being likely a redesign for the Watch is coming next year. And given it’s been the same for a number of years now anyone could make a good guess at that.

Personally I’d look to the Ultra for any changes. Think we’ll see a flat display with a subtly redesigned chassis along with some new materials/finishes/bands and maybe a new sensor. But it won’t be thinner and the bands won’t be magnetic.
Score: 55 Votes (Like | Disagree)
btrach144 Avatar
21 months ago
How would magnets take up less space than the current system? They'd have to be really strong, and thus heavy and bulky.

This seems off

Edit: someone with hairy arms is going to have arm hair pulled out non stop.
Score: 54 Votes (Like | Disagree)
sniffies Avatar
21 months ago
aka Apple Watch Twitter
Score: 47 Votes (Like | Disagree)
Adelphos33 Avatar
21 months ago
1) If it is just a redesign, the Apple Watch 9 may be something to buy - as it will be the last Apple Watch to work with all prior accessories, and will be the most up to date "legacy watch" in terms of processor / battery

2) That said, if the blood pressure monitor works, that will be an important upgrade for millions. New health sensors are one of the few things they to do to really move the needle.
Score: 43 Votes (Like | Disagree)