Apple is sunsetting its long-running iTunes Movie Trailers app as it begins hosting movie trailers exclusively in the company's flagship TV app, MacRumors can report.
Hints of Apple's plan first emerged on August 9, when MacRumors discovered a non-linked banner on the iTunes Movie Trailers website that reads "Apple TV app is the new home of iTunes Movie Trailers." The same banner has since started showing up on both of Apple's iOS and tvOS apps of the same name.
Then last night, some Apple TV users in the United States reported seeing a new section in the TV app titled "Watch the Latest Trailers," with a main selection card showing the original iTunes Movie Trailers logo, but titled "Movie & TV Trailers."
The new section in the TV app is not yet showing for users in the United Kingdom, and possibly elsewhere, and when iPhone and iPad users in the U.K. tap the banner in the original iTunes Movie Trailers app they are bounced back to the app, suggesting Apple has not yet completed its rollout of the merge.
Regardless, the writing appears to be on the wall for the iTunes Movie Trailers app, which hasn't been updated in five years. The free app was launched on iOS in October 2011 in the U.S., offering iPhone and iPad users easy access to Apple's library of movie trailers. Closing the app is likely part of Apple's strategy to gradually wind down the iTunes branding and bring all of its video content under the same umbrella.
It's not entirely clear what this means for Apple's iTunes Movie Trailers website, which is still sporting some archaic interface elements that don't at all align with Apple's modern web design.
The site has been hosted on apple.com since the late 1990s and was originally titled "Quicktime Movie Trailers," to showcase Apple's QuickTime software and its ability to host downloadable movie trailers online at high resolution – higher than many Hollywood movie studios could achieve – in the days before YouTube.
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Sunday February 16, 2025 7:22 am PST by Joe Rossignol
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to...
Thursday February 13, 2025 11:48 am PST by Joe Rossignol
Apple has yet to announce any new devices this year, but that could change starting next week.
Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19.
"Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Saturday February 15, 2025 9:58 am PST by Joe Rossignol
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note.
Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal.
That's no longer...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Thursday February 13, 2025 5:49 pm PST by Joe Rossignol
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech.
iPhone 17 Pro camera design render created by Asher for Front Page Tech
In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead.
There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event:
...
Friday February 14, 2025 4:04 pm PST by Juli Clover
Apple CEO Tim Cook teased an Apple announcement that's coming on Wednesday, February 19, and it's looking like that mystery announcement will be the next-generation iPhone SE.
We've been hearing about the iPhone SE 4 for quite some time now, and we essentially know everything to expect. If you want a sneak peek at what's coming, read on.
Naming
Apple first introduced the iPhone SE in...
Slightly off topic - I wonder how long iTunes is going to stay around?
Both as a brand as as the actual service.
I mean it looks embarrassingly old in the Music app now.
Surely it makes sense for Apple to give it its own app on all Apple platforms so that Music can move forward?
Music does seem to be a little bit of a prisoner of the past still:
i.e. the way it has to host iTunes Music Store, your library and integrate downloaded music and iTunes music into your Apple Music streaming library.
This is a very unApple thing - they're usually ruthless about killing 'legacy' services/features.
They're not gonna kill the iTunes Store. iTunes is still the only place to buy music digitally, and they spent too long getting all the record labels and estates to host their music onto iTunes. Remember in November 2010 when there was a massive frenzy that Apple got the entire Beatles catalog on iTunes, which at the time was considered impossible. It was such a big thing that they had billboards all across the US and UK announcing "Yes! We finally did it! We actually got the Beatles!"
They may rebrand the iTunes Store as the Apple Music Store, but they're not gonna get rid of the store. It would be a stupid move to do that and be a loss of a revenue stream.
