iPhone 15 Event to Use Same Pre-Recorded Format as Last Year
Apple's upcoming iPhone 15 event on September 12 will adopt the same format as last year's iPhone event, involving an in-person component with members of the media invited to Apple Park, a pre-recorded video presentation, and hands-on time with Apple's new products afterwards, according to Bloomberg's Mark Gurman.
In a post-pandemic 2023, some may have hoped that Apple would hold a traditional live presentation on stage in front of an audience for its flagship iPhone unveiling this year, but it was arguably already clear at WWDC in June that this is now Apple's preferred event format going forward.
WWDC 2023 was held online with an in-person component, and like the previous WWDC, randomly selected developers and students were invited to Apple Park for one day to watch the pre-recorded keynote video, meet some of the teams at Apple, and attend event activities.
Recording its presentations in advance allows Apple to have strict directorial control over announcements and avoid any embarrassing mishaps, while applying digital production effects and slick transitions as it segues between product unveilings.
Apple is expected to introduce four new iPhone models, including the
iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, final details and launch dates for iOS 17 and related operating system updates, and perhaps other announcements.
Popular Stories
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by
Juli CloverFollowing the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location.
Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017.
Apple confirmed that affected employees will continue to work for the...
