Disney+ and Hulu Ad-Free Pricing Going Up in October, Password Sharing Crackdown Coming

Disney is planning to raise the price of its ad-free Disney+ and Hulu streaming services starting on October 12, the company said today during an earnings call (via CNBC). The ad-free Disney+ plan will be priced at $13.99 per month, while the ad-free Hulu plan will be priced at $17.99 per month.

disney plus green
Right now, ad-free Disney+ is $10.99 per month, while ad-free Hulu is priced at $14.99 per month. When Disney+ launched three years ago, Disney was charging $6.99, so the price for ad-free access has more than doubled.

Disney is planning to offer an ad-free bundle that includes Hulu and Disney+ for $19.99 per month, which is a $12 discount from the separate pricing. That happens to be the current price of the Disney+, Hulu, and ESPN bundle, which will be going up to $24.99 per month. The Hulu and Disney+ bundle is not yet available, but will presumably be launching in October when the price increase is implemented.

The price of Disney's ad-supported plans will not be changing. Disney+ with ads will continue to be $7.99 per month, which is the same price as the Hulu with ads plan. The ad-supported bundle will be $9.99 per month.

In addition to raising the cost of its streaming plans, Disney is also planning to put a stop to password sharing, following in the footsteps of Netflix. Disney CEO Bob Iger said that Disney will "roll out tactics" to end password sharing starting in 2024.

The pricing increases and the crackdown on password sharing come after a $512 million loss for Disney's streaming division in the third fiscal quarter of 2023, which is better than the $1.1 billion loss from the year-ago quarter. Disney has over 105 million Disney+ subscribers, adding 800,000 subscribers during the quarter.

Tags: Disney, Hulu

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...

Top Rated Comments

coffeemilktea Avatar
29 months ago

In addition to raising the cost of its streaming plans, Disney is also planning to put a stop to password sharing, following in the footsteps of Netflix. Disney CEO Bob Iger said that Disney will "roll out tactics" to end password sharing starting in 2024.
Streaming services really do have a tendency to forget that their entire business model relies on them being slightly less annoying than going with the $0-per-month Jack Sparrow bundle, huh? ?‍☠️
Score: 71 Votes (Like | Disagree)
snakesayan Avatar
29 months ago
Ridiculous! Already cancelled Netflix and Spotify due to price hikes. Nothing justifies these increases but corporate greed! It’s not like any of that money goes to the workers or actors anyway.
Score: 57 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
29 months ago
Password Sharing Crackdown: For some reason, I feel like this is Netflix's fault and I hate them for that.
Score: 56 Votes (Like | Disagree)
SFjohn Avatar
29 months ago
I can see a future where everyone signs up for only 1 service per month, then switches to the next. Holding onto multiple services throughout the year makes less and less sense. ?
Score: 48 Votes (Like | Disagree)
The Cockney Rebel Avatar
29 months ago
Once you’ve watched the few good films on Disney+, it’s just a load of rubbish.

Get in, binge, get out.
Score: 47 Votes (Like | Disagree)
nfortna Avatar
29 months ago
All of these price hikes and crackdowns but still waiting for them to add any value to their services. That is unlikely to happen soon seeing how all of the strikes are going.
Score: 31 Votes (Like | Disagree)