15-Inch MacBook Air Demand Reportedly 'Weaker Than Expected' So Far
Initial customer demand for the new 15-inch MacBook Air has been "weaker than expected," according to a DigiTimes report citing sources within Apple's supply chain. The report claims that 15-inch MacBook Air shipment volume in July has been 50% less than originally estimated amid a broader downturn in the notebook market.
As a result of this "poor start," the report claims that some Apple suppliers have requested a reduction in 15-inch MacBook Air shipments.
Launched at WWDC last month, the 15-inch MacBook Air starts at $1,299 and has the same design and M2 chip as the 13-inch model, but with a larger display and two extra speakers. It is the first time that Apple has offered a 15-inch display for the MacBook Air, which was previously only available in 13-inch and discontinued 11-inch size options.
It's unclear if 15-inch MacBook Air demand has met Apple's own internal expectations so far. Apple is set to report its third quarter earnings results on August 3, and it may share some comments about the laptop then. Other new Macs launched during the quarter included spec-bumped Mac Studio and Mac Pro models.
The report claims that the MacBook supply chain can look forward to the "upcoming announcement" of a new MacBook Pro, without providing any additional details. The publication previously claimed that Apple plans to release a new 13-inch MacBook Pro with an M3 chip later this year. The M3 chip is widely expected to be fabricated with TSMC's 3nm process for significant performance and power efficiency improvements compared to the 5nm-based M2 chip in the existing 13-inch MacBook Pro.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...
